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Pricing guide, CRM and Marketing Automation
Every published Sales Hub tier, the Core seat and Sales seat split, the one-time onboarding fees, and what Marketing Hub adds if you buy both.
The short answer
HubSpot Sales Hub costs USD 7 to USD 150 per seat per month on annual billing: Starter USD 7, Professional USD 90 and Enterprise USD 150, with a free tier for 2 users. Professional and Enterprise add one-time onboarding fees of USD 1,500 and USD 3,500. A 25-seat team pays USD 28,500 in year one on Professional at list price.
Written by Procurement VMS Editorial Team · Reviewed by Michael, Procurement Advisor Expert · Price data dated · 11 minute read
HubSpot is easy to start and hard to budget. The per-seat prices are published and look gentle: free for two users, USD 7 a seat on Starter, USD 90 on Professional and USD 150 on Enterprise when you pay annually.
Then the quote arrives with a one-time onboarding fee, a seat type you did not know you had chosen, and a credit allowance that resets every month. This guide covers every published Sales Hub tier, the Core and Sales seat split documented in the product catalog, and what Marketing Hub adds.
Prices below were recorded on 17 October 2026. The headline figure is the lowest price you can get for that plan. Check the official page before you buy, because vendors change prices without notice.
Free
per seat per month
Best for: Founders and tiny teams testing whether a CRM helps at all
USD7
per seat per month, billed yearly
Billed monthly: USD20
Best for: Small sales teams that need pipelines, calling and light automation
USD90
per seat per month, billed yearly
Billed monthly: USD100
Best for: Sales teams that need sequences, forecasting and custom reporting
USD150
per seat per month, billed yearly
Billed monthly: N/A
Best for: Larger revenue teams needing hierarchy forecasting and conversation intelligence
How billing works
Two things decide a HubSpot invoice, and neither is the headline seat price. The first is the onboarding fee. Professional carries a mandatory one-time Professional Onboarding fee of USD 1,500 and Enterprise carries USD 3,500, both excluded from the per-seat prices on the page. Marketing Hub is higher: HubSpot's own pricing guide puts Marketing Hub Professional onboarding at USD 3,000 and Enterprise at USD 7,000. The second is the seat split. HubSpot separates Core seats from Sales seats. The product catalog lists Core seats at USD 20, USD 50 and USD 75 per seat per month for Starter, Professional and Enterprise, and Sales seats at USD 100 and USD 150 for Professional and Enterprise. View-only seats are free. Credits are the newer variable. Starter includes 500 HubSpot Credits, Professional 3,000 and Enterprise 5,000, they reset monthly, they do not roll over, and extra credits cost USD 0.010 each. Marketing Hub adds contact tiers, where HubSpot's guide notes that moving Professional from 2,000 to 5,000 marketing contacts adds roughly USD 250 a month.
The tier trap
Sequences and forecasting are the trap. Both start on Professional, which is a jump from USD 7 to USD 90 per seat per month on annual billing, and Professional also triggers the mandatory USD 1,500 onboarding fee. There is no middle tier to land on.
Read this first. One discrepancy to resolve. The Sales Hub pricing page shows Starter at USD 7 per seat per month alongside a USD 20 figure, positioned against the annual and monthly toggles, while HubSpot's product catalog lists the Starter Core seat at USD 20. This guide treats USD 7 as the annual rate and USD 20 as the monthly rate, as the page presents them, but confirm with HubSpot whether USD 7 is a standing annual price or an introductory rate. Marketing Hub figures (Starter USD 9 per seat, Professional USD 800 a month with a 3 Core seat minimum and USD 3,000 onboarding, Enterprise USD 3,600 a month with a 5 Core seat minimum and USD 7,000 onboarding) come from HubSpot's own pricing guide dated 14 September 2026 and not from the live page. No minimum seat count is published for any Sales Hub tier.
Move the slider to see what each plan costs at your size. The figures use the list prices on this page and leave out tax, add-ons and any discount you negotiate.
Twenty-five seats show how the tier step and the one-time fee add up in year one.
| Scenario | Cost per year | Against the headline |
|---|---|---|
| Starter, billed annually (25 seats) | USD2,100 | Headline price |
| Professional, billed annually, plus the one-time USD 1,500 onboarding fee (25 seats) | USD28,500 | +USD 26,400 |
| Enterprise, billed annually, plus the one-time USD 3,500 onboarding fee (25 seats) | USD48,500 | +USD 46,400 |
Compare the plans side by side. Where a cell says Check page, the vendor's pricing page was not specific enough for us to fill it in.
| Feature | Free | Starter | Professional | Enterprise |
|---|---|---|---|---|
| Price per seat per month, paid annually | USD 0 | USD 7 | USD 90 | USD 150 |
| One-time onboarding fee | Check page | Check page | USD 1,500 | USD 3,500 |
| HubSpot Credits included per month | Check page | 500 | 3,000 | 5,000 |
| Workflows | Check page | 50, restricted triggers | 300 | 1,000 incl. sequence and quote triggers |
| Deal pipelines | Limited | 15 | 100 | 350 |
| Sequences | Check page | Check page | 5,000 per account | Check page |
| Forecasting | Check page | Check page | Check page | ? across team hierarchies |
| Support | Community | Email and phone | Email and phone |
Features we could not place by plan: Conversation intelligence and deal journey analytics. Check the official page for which plan includes each one.
Pick it if you are two people who need a shared contact record and nothing else yet.
Pick it if you need real pipelines, calling and basic automation on a small budget, and can live without sequences.
Pick it if sequences, forecasting or custom reporting are requirements. Budget the USD 1,500 onboarding fee into year one.
Pick it if you need forecasting across team hierarchies, conversation intelligence or deal journey analytics.
Our view
Starter at USD 7 per seat per month on annual billing is a strong entry CRM from a major vendor, and the free tier is usable for two people. Professional is where the math gets serious: nearly thirteen times the Starter price plus USD 1,500 onboarding. That is justified by sequences and forecasting, but only if your team will run them.
You may be overpaying if
You are on Professional for sequences nobody has built, you bought Sales seats for people who only need a Core seat, you pay monthly and not annually, or you sit on a Marketing Hub contact tier far above your active marketable audience.
Starter drops from USD 20 to USD 7 per seat per month and Professional from USD 100 to USD 90. On 25 Professional seats that is USD 3,000 a year.
Move users who only need records and reporting onto Core seats, and use the free view-only seats for stakeholders who just look.
Credits reset and do not roll over. If you consistently use a fraction of the included pool, that is evidence against the next upgrade pitch.
The USD 1,500 and USD 3,500 fees are listed as one-time charges on the pricing page, which makes them the most natural thing to ask to have waived at signature.
Marketing Hub bills by contact tier. Setting unengaged contacts to non-marketing before renewal keeps you on the lower tier.
Pipedrive at USD 14 per seat per month and Zoho CRM Plus from USD 20 are credible comparisons when Professional is being bought for pipeline management alone.
Renewal email you can copy
Fill in the brackets and send it about 90 days before the renewal date. It works best next to your renewal tracker.
Subject: HubSpot renewal on [renewal date] Hi [account manager], Our HubSpot [plan] subscription renews on [renewal date]. Over the last 90 days, [active sales seats] of the [paid sales seats] we pay for used it. We would like to renew with [target sales seats] on a [term] term. Before we sign, please send: 1. The current list price and the price you are offering us, line by line. 2. The cap on any price increase at the next renewal. 3. The notice period if we want to cut sales seats or move to another plan. We are comparing this against [alternative] and plan to decide by [decision date]. If you can offer [target discount] percent off list, or a lower price for a longer term, we are ready to talk this week. Thank you, [name] [company]
Free PDF and Excel
A one page summary of every plan, plus an Excel model that adds up your own seat count.
If this vendor does not fit, these are the closest options and what they charge.
| Alternative | Starting price | Pick it when |
|---|---|---|
| Salesforce Starter Suite | USD25 per user per month, billed monthly or annually | You want Salesforce's partner network and the option to pay month to month Read our Salesforce pricing guide |
| Pipedrive | USD14 per seat per month (Lite, billed annually) | Pipeline management is the whole job and you do not need marketing automation Read our Pipedrive pricing guide |
| Zoho CRM Plus | Starts at USD 20 per user per month | You want sales, service and marketing bundled without HubSpot's onboarding fees Read our Zoho CRM pricing guide |
Seat types, credits and contact tiers all drift. Compare active seats to licensed seats 90 days before renewal.
Bottom line. Pay annually, match seat types to real roles, and ask for the onboarding fee to be waived. Check seats, credits and contact tiers against actual use 90 days before renewal.
On annual billing Sales Hub costs USD 7 per seat per month on Starter, USD 90 on Professional and USD 150 on Enterprise. Paid monthly, Starter is USD 20 and Professional is USD 100. HubSpot's product catalog also prices Core seats separately at USD 20, USD 50 and USD 75.
Yes. HubSpot's free CRM tools support up to 2 users with no credit card, and include one personal meeting link, 3 snippets, 3 email templates and 10 dashboards. HubSpot branding appears on your email and live chat on the free tier.
Sales Hub Enterprise starts at USD 150 per seat per month and adds a one-time USD 3,500 onboarding fee. It includes 5,000 HubSpot Credits a month, 1,000 workflows, conversation intelligence and forecasting across team hierarchies. Marketing Hub Enterprise is priced separately.
Annual billing is the published saving, worth USD 13 per seat per month on Starter and USD 10 on Professional. Beyond that, the onboarding fees are the most negotiable line, and right-sizing seat types between Core and Sales seats often saves more than any discount.
Yes. Starter drops from USD 20 to USD 7 per seat per month and Professional from USD 100 to USD 90. For a 25-seat Professional team that is USD 3,000 a year. Enterprise shows a single USD 150 figure with no separate monthly rate.
Pipedrive Lite at USD 14 per seat per month billed annually is the cheapest mainstream alternative with no onboarding fee. Zoho CRM Plus starts at USD 20 per user per month, and Salesforce Starter Suite is USD 25 per user per month with monthly billing available.
We start from the vendor pricing page and note the date. Where a figure comes from a third party instead, we say so on the page. Procurement VMS is a ratings and comparison site, not a software vendor, and nobody paid for a place in this guide. Spot a number that has changed? Tell us on the contact page and we will check it.
You get a one page PDF and an Excel model with your seat count, the plans above and a renewal checklist.
Choosing software instead of renewing? See the ranked procurement software list.
