Lite
USD14
per seat per month, billed yearly
Billed monthly: USD24
Best for: Small teams moving off spreadsheets
- Pipeline and activity management
- 2,500 leads and deals per user
- deal card customization
- enforced 2FA
- AI report builder
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Pipedrive pricing in 2026: Lite to Ultimate and what 10 seats cost
Every Pipedrive plan in plain numbers, which add-ons Premium bundles, and what monthly billing adds per seat.
The short answer
Pipedrive costs USD 14 to USD 79 per seat per month billed annually (USD 24 to USD 99 billed monthly) across Lite, Growth, Premium and Ultimate. There is no free plan, only a 14-day trial. A 10-seat sales team pays USD 4,680 a year on Growth or USD 7,080 on Premium at list price.
- Cheapest paid planLite at USD 14 per seat per month, billed annually.
- What most sales teams needGrowth at USD 39, because email sync, automations and sequences start there.
- Biggest hidden costMonthly billing, which costs up to 42% more per seat than annual on Lite.
- Best way to saveCommit annually and buy Premium only if you would otherwise pay for LeadBooster and Projects.
Written by Procurement VMS Editorial Team · Reviewed by Michael, Procurement Advisor Expert · Price data dated · 10 minute read
Pipedrive plans and prices
Pipedrive is usually the first real CRM a sales team buys: it is quick to set up, priced per seat and easy to expense. The cost grows in less obvious ways. Plans changed names and limits in 2025, several useful tools are sold as add-ons on the lower plans, and paying month to month adds a lot per seat.
This guide walks through Lite, Growth, Premium and Ultimate using 2026 list prices and Pipedrive's own plan documentation, then shows where the real cost sits.
Prices below were recorded on 12 October 2026. The headline figure is the lowest price you can get for that plan. Check the official page before you buy, because vendors change prices without notice.
Growth
USD39
per seat per month, billed yearly
Billed monthly: USD49
Best for: Sales teams that live in email
- Full email sync
- workflow automations
- sequences
- forecast view
- 5,000 leads and deals per user
- 50 reports
Premium
USD59
per seat per month, billed yearly
Billed monthly: USD79
Best for: Teams that need lead generation and project handoff
- LeadBooster and Projects included
- team inbox
- lead scoring
- 150 active automations
- 250 reports per user
- 15 permission sets
Ultimate
USD79
per seat per month, billed yearly
Billed monthly: USD99
Best for: Larger sales orgs with security and admin needs
- Everything in Premium plus advanced security
- enrichment
- 500 custom fields
- 500 reports per user
- 25 teams and permission sets
How billing works
Pipedrive charges per seat, so every rep, manager and admin who logs in is a paid user. Annual billing is paid up front and works out 20% to 42% cheaper per seat than monthly, with the biggest gap on Lite (USD 14 against USD 24). Add-ons such as Campaigns, Web Visitors, LeadBooster, Smart Docs and Projects are billed on top on the lower plans, and LeadBooster and Projects are included from Premium. Pipedrive's support center notes that existing customers who switch plans move to current list pricing.
The tier trap
Automations, sequences and full email sync start on Growth, so Lite suits only teams that log activity by hand. On Growth, adding LeadBooster and Projects as paid add-ons can cost close to the USD 20 per seat gap to Premium, where both are included.
Read this first. Pipedrive's pricing page (pipedrive.com/en/pricing) blocked automated access (HTTP 403), so plan prices come from 2026 third-party sources and must be confirmed on the live US page. Premium is the open conflict: SaaS Switcher (checked the live page 14 September 2026) and OfficeAtlas (EUR page, 3 October 2026) show USD 59 annual and USD 79 monthly, while CostBench and several other guides still show USD 49. This page uses USD 59. Add-on prices (Campaigns from USD 13.33, Web Visitors from USD 41, LeadBooster and Smart Docs from USD 32.50, Projects from USD 16 per seat) are from third-party guides and partly quoted in EUR, so confirm in USD. Renewal and notice terms were not checked. No reliable buyer benchmark was found, since CostBench's USD 800 median has an unclear source.
Pipedrive cost calculator
Move the slider to see what each plan costs at your size. The figures use the list prices on this page and leave out tax, add-ons and any discount you negotiate.
What 10 seats cost on Growth, Premium and monthly billing
Ten seats shows the cost of bundling LeadBooster and Projects through Premium, and of paying monthly.
| Scenario | Cost per year | Against the headline |
|---|---|---|
| Growth, billed annually (10 seats) | USD4,680 | Headline price |
| Team needs LeadBooster and Projects, so Premium annually (10 seats) | USD7,080 | +USD 2,400 |
| Growth paid monthly instead of annually (10 seats) | USD5,880 | +USD 1,200 |
What each Pipedrive plan includes
Compare the plans side by side. Where a cell says Check page, the vendor's pricing page was not specific enough for us to fill it in.
| Feature | Lite | Growth | Premium | Ultimate |
|---|---|---|---|---|
| Leads and deals | 2,500 per user | 5,000 per user | 15,000 per company | Higher limits |
| Insights reports | 15 per user | 50 per user | 250 per user | 500 per user |
| Workflow automations | Check page | Check page | 150 active | Check page |
| LeadBooster (chatbot, forms, Prospector) | Add-on | Add-on | Check page | Check page |
| Projects | Add-on | Add-on | Check page | Check page |
| Custom permission sets | Check page | Check page | 15 | 25 |
Features we could not place by plan: Email sync and sequences, Enforced 2FA. Check the official page for which plan includes each one.
Which Pipedrive plan should you pick?
Lite
Pick it if a small team needs a visual pipeline and logs calls and emails by hand.
Growth
Pick it if reps work from email and you want automations and sequences.
Premium
Pick it if you would otherwise buy LeadBooster and Projects, or need lead scoring and more permission sets.
Ultimate
Pick it if you need advanced security controls, enrichment and the highest limits.
Our view
Pipedrive is good value for small and mid-sized sales teams that want a pipeline CRM without a long rollout. Growth is the sweet spot at USD 39 a seat. Premium is worth it only when the bundled LeadBooster and Projects replace add-ons you would pay for anyway.
You may be overpaying if
You pay monthly for a team that has been on Pipedrive for a year, you buy LeadBooster and Projects separately on Growth, or you keep seats for managers and leavers who no longer log in.
How to pay less for Pipedrive
Commit annually
Annual billing is 20% to 42% cheaper per seat than monthly, depending on the plan.
Remove idle seats
Deactivate leavers and view-only managers before the renewal counts seats.
Do the add-on math
Compare the cost of add-ons on Growth with the USD 20 per seat step up to Premium, where LeadBooster and Projects are included.
Use the trial properly
Test Growth and Premium during the 14-day trial before choosing a tier.
Price the alternatives
Zoho CRM and Freshsales publish lower per-user prices and give you a competing number.
Negotiate at volume
Larger seat counts and multi-year terms give you room to ask for a discount at renewal.
Price changes we know of
- July 2025: Pipedrive replaced Essential, Advanced, Professional, Power and Enterprise with Lite, Growth, Premium and Ultimate, and said Premium may cost more per month than Professional (Pipedrive support center).
Renewal email you can copy
Fill in the brackets and send it about 90 days before the renewal date. It works best next to your renewal tracker.
Subject: Pipedrive renewal on [renewal date] Hi [account manager], Our Pipedrive [plan] subscription renews on [renewal date]. Over the last 90 days, [active seats] of the [paid seats] we pay for used it. We would like to renew with [target seats] on a [term] term. Before we sign, please send: 1. The current list price and the price you are offering us, line by line. 2. The cap on any price increase at the next renewal. 3. The notice period if we want to cut seats or move to another plan. We are comparing this against [alternative] and plan to decide by [decision date]. If you can offer [target discount] percent off list, or a lower price for a longer term, we are ready to talk this week. Thank you, [name] [company]
Free PDF and Excel
Pipedrive pricing sheet and cost model
A one page summary of every plan, plus an Excel model that adds up your own seat count.
- All plans and prices on one page
- Excel model with your seat count and yearly cost
- Renewal checklist and the email above, ready to edit
- Date of the price data and the source links
Pipedrive alternatives and what they cost
If this vendor does not fit, these are the closest options and what they charge.
| Alternative | Starting price | Pick it when |
|---|---|---|
| Zoho CRM | USD14 per user per month (Standard, annual) | You want a free tier for 3 users and deeper customization for less Read our Zoho CRM pricing guide |
| Freshsales | USD9 per user per month (Growth, annual) | You want the lowest per-user price for a small sales team |
| Bigin by Zoho CRM | USD7 per user per month (annual) | You only need a simple pipeline and can skip advanced automation |
Keeping Pipedrive spend under control
Sales teams add and lose reps constantly, and each seat bills until someone removes it. Add-ons bought by individual reps appear on the same invoice.
- Count the users who log in. Sales, marketing and revenue operations often buy the same type of tool separately. Compare logins against paid seats before every renewal.
- Calendar the renewal and notice window. Annual contracts for data and engagement tools often renew at a higher price. A renewal tracker keeps the date visible.
- Check the data terms before you sign. Contact data brings privacy duties with it. Ask for the data processing terms during supplier onboarding, not after go-live.
- Add the tool to your software spend view. Use a spend analysis template to see what go-to-market tools cost as a group.
Bottom line. Start on Growth, commit annually once the team is settled, and move to Premium only when its bundled add-ons replace ones you already pay for. Then review seats and add-ons 90 days before renewal.
Pipedrive pricing questions
How much does Pipedrive cost per user?
Pipedrive costs USD 14 per seat per month for Lite, USD 39 for Growth, USD 59 for Premium and USD 79 for Ultimate when billed annually. Monthly billing costs USD 24, USD 49, USD 79 and USD 99 per seat. Confirm current prices on Pipedrive's pricing page before you buy.
Is there a free version of Pipedrive?
No. Pipedrive has no permanent free plan. It offers a 14-day free trial on every plan with no credit card required, after which you need to choose a paid plan to keep using the account.
What is the difference between Pipedrive Growth and Premium?
Premium adds LeadBooster and Projects, team inbox, lead scoring and higher limits, such as 150 active automations and 250 reports per user. It costs USD 59 per seat billed annually against USD 39 for Growth.
Can you get a discount on Pipedrive?
Yes. Annual billing is 20% to 42% cheaper than monthly depending on the plan, and teams buying many seats or multi-year terms can ask sales for a better rate. Removing inactive seats before renewal also lowers the bill.
Is Pipedrive cheaper billed annually?
Yes. Lite drops from USD 24 to USD 14 per seat per month, Growth from USD 49 to USD 39, Premium from USD 79 to USD 59 and Ultimate from USD 99 to USD 79. For a 10-seat Growth team that is USD 1,200 a year saved.
What is the cheapest alternative to Pipedrive?
Bigin by Zoho CRM costs USD 7 per user per month billed annually, and Freshsales Growth costs USD 9. Zoho CRM has a free edition for up to 3 users and paid editions from USD 14 per user per month billed annually.
Sources
How we put this page together
We start from the vendor pricing page and note the date. Where a figure comes from a third party instead, we say so on the page. Procurement VMS is a ratings and comparison site, not a software vendor, and nobody paid for a place in this guide. Spot a number that has changed? Tell us on the contact page and we will check it.
Take the Pipedrive cost model to your renewal meeting
You get a one page PDF and an Excel model with your seat count, the plans above and a renewal checklist.
Choosing software instead of renewing? See the ranked procurement software list.