Essentials
USD79
per seat per month, billed yearly
Billed monthly: USD99
Best for: Social media managers focused on publishing
- 5 social profiles
- optimal send times
- profile and post-level reporting
- Trellis AI teammate
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Pricing guide, Social Media Management
Sprout Social pricing in 2026: per-seat plans from USD 79 to USD 399
Every Sprout Social plan in plain numbers, where the 5-profile cap pushes teams up, and what a small team really pays per year.
The short answer
Sprout Social costs USD 79 per seat per month on Essentials and USD 199 to USD 399 on Standard, Professional and Advanced, with custom Enterprise pricing. A 5-seat team pays USD 11,940 a year on Standard or USD 17,940 on Professional at list price, before add-ons like Listening.
- Cheapest paid planEssentials at USD 79 per seat a month, billed annually.
- Where multi-profile teams landProfessional at USD 299 per seat, once you pass 5 profiles.
- Biggest hidden costPer-seat pricing, since every extra user pays the full plan price.
- Best way to saveLimit seats to daily users and bring Hootsuite or Agorapulse quotes.
Written by Procurement VMS Editorial Team · Reviewed by Michael, Procurement Advisor Expert · Price data dated · 9 minute read
Sprout Social plans and prices
Sprout Social is a premium social media tool with publishing, a shared inbox, reporting and listening in one place. It prices per seat, and the jumps between plans are large: USD 199, USD 299 and USD 399 per seat per month, plus a newer Essentials plan at USD 79.
This guide prices every plan from Sprout Social's official page and shows where the bill grows.
Prices below were recorded on 21 September 2026. The headline figure is the lowest price you can get for that plan. Check the official page before you buy, because vendors change prices without notice.
Standard
USD199
per seat per month
Best for: Small teams managing a few profiles
- 5 social profiles
- consolidated inbox and collaboration tools
- keyword and location monitoring
- review management
- Trellis AI agent
Professional
USD299
per seat per month
Best for: Teams with many profiles and high engagement
- Unlimited social profiles
- message tagging
- competitor
- tag and paid insights
- Enhance Post by AI Assist
Advanced
USD399
per seat per month
Best for: Cross-functional teams running social at scale
- Enhance Reply by AI Assist
- sentiment analysis
- Sprout API
- helpdesk integrations
- productivity reports
- Message Spike Alerts
How billing works
Sprout Social charges per seat, so every person who needs to publish or reply adds a full plan price. Essentials is USD 79 per seat per month on annual billing or USD 99 monthly. Standard, Professional and Advanced are listed at USD 199, USD 299 and USD 399. Essentials and Standard include only 5 social profiles, while Professional and Advanced include unlimited profiles. Premium Analytics, Listening, Employee Advocacy and professional services are separate add-ons on Standard and above, and Enterprise is quoted.
The tier trap
Standard caps you at 5 social profiles, so a brand with more channels or regional accounts is pushed to Professional, a USD 100 per seat monthly jump. API access and helpdesk integrations arrive only on Advanced.
Read this first. The page shows USD 199, USD 299 and USD 399 without a clear monthly toggle, so we treat them as annual rates and list no monthly rates. Vendr lists USD 249, USD 399 and USD 499, which are likely monthly-billing prices, so confirm them. Enterprise is custom and not in the plan list. Buffer's page showed USD 60 a year per channel on annual billing, which conflicts with its stated 20 percent saving, so only the USD 5 monthly figure is used.
Sprout Social cost calculator
Move the slider to see what each plan costs at your size. The figures use the list prices on this page and leave out tax, add-ons and any discount you negotiate.
What a team of 5 really pays
A five-seat social team shows how much each plan step costs in a year.
| Scenario | Cost per year | Against the headline |
|---|---|---|
| Standard, billed annually (5 seats) | USD11,940 | Headline price |
| More than 5 profiles, so Professional (5 seats) | USD17,940 | +USD 6,000 |
| API or helpdesk integration needed, so Advanced (5 seats) | USD23,940 | +USD 12,000 |
What each Sprout Social plan includes
Compare the plans side by side. Where a cell says Check page, the vendor's pricing page was not specific enough for us to fill it in.
| Feature | Essentials | Standard | Professional | Advanced |
|---|---|---|---|---|
| Social profiles | 5 | 5 | Unlimited | Unlimited |
| AI Assist | Check page | Check page | Enhance Post | Enhance Post and Reply |
Features we could not place by plan: Publishing and post-level reporting, Consolidated inbox and review management, Competitor, tag and paid insights, Sentiment analysis and Message Spike Alerts, Sprout API and helpdesk integrations, Add-ons (Analytics, Listening, Advocacy). Check the official page for which plan includes each one.
Which Sprout Social plan should you pick?
Essentials
Pick it if one person handles publishing and reporting on up to 5 profiles.
Standard
Pick it if a small team needs a shared inbox and review management on up to 5 profiles.
Professional
Pick it if you manage more than 5 profiles or need competitor and paid insights.
Advanced
Pick it if you need the Sprout API, helpdesk integrations or sentiment analysis.
Our view
Sprout Social is one of the most complete social tools, and the shared inbox is excellent, but per-seat pricing from USD 199 makes it expensive for larger teams. It pays off for teams that run customer care on social, less so for pure publishing.
You may be overpaying if
People who only approve or view content hold full seats, you pay for Professional only to get past 5 profiles, or you bought Listening and Premium Analytics without regular use.
How to pay less for Sprout Social
Limit seats to daily users
Give seats only to people who publish or reply every day, and route approvals through fewer users.
Start on Essentials
If you only publish and report, Essentials at USD 79 per seat annually replaces most of Standard's cost.
Commit annually
Essentials drops from USD 99 to USD 79 per seat per month on annual billing.
Consolidate profiles
Retire dormant accounts to stay within the 5-profile limit before paying for Professional.
Negotiate multi-year and bundles
Vendr reports buyers save about 14 percent on average, and that bundling add-ons upfront helps.
Get competing quotes
Hootsuite, Agorapulse and Buffer all price below Sprout for comparable seats.
What other buyers report
Vendr reports a median Sprout Social annual contract value of USD 18,980, with a range of USD 6,281 to USD 55,000 across 361 purchases and average negotiated savings of 14 percent. Source
Renewal email you can copy
Fill in the brackets and send it about 90 days before the renewal date. It works best next to your renewal tracker.
Subject: Sprout Social renewal on [renewal date] Hi [account manager], Our Sprout Social [plan] subscription renews on [renewal date]. Over the last 90 days, [active seats] of the [paid seats] we pay for used it. We would like to renew with [target seats] on a [term] term. Before we sign, please send: 1. The current list price and the price you are offering us, line by line. 2. The cap on any price increase at the next renewal. 3. The notice period if we want to cut seats or move to another plan. We are comparing this against [alternative] and plan to decide by [decision date]. If you can offer [target discount] percent off list, or a lower price for a longer term, we are ready to talk this week. Thank you, [name] [company]
Free PDF and Excel
Sprout Social pricing sheet and cost model
A one page summary of every plan, plus an Excel model that adds up your own seat count.
- All plans and prices on one page
- Excel model with your seat count and yearly cost
- Renewal checklist and the email above, ready to edit
- Date of the price data and the source links
Sprout Social alternatives and what they cost
If this vendor does not fit, these are the closest options and what they charge.
| Alternative | Starting price | Pick it when |
|---|---|---|
| Hootsuite | USD99 per user per month (Standard, annual) | You want an established suite at half Sprout's Standard price Read our Hootsuite pricing guide |
| Agorapulse | USD79 per month (Standard, annual) | You want inbox and scheduling for fewer dollars per user |
| Buffer | USD5 per channel per month (Essentials) | You only need scheduling and priced by channel, not seat Read our Buffer pricing guide |
Keeping Sprout Social spend under control
Social tools are bought by marketing and renewed by default. The seat list reflects whoever joined the team in the last three years, not whoever uses the inbox today.
- Count the users who log in. Sales, marketing and revenue operations often buy the same type of tool separately. Compare logins against paid seats before every renewal.
- Calendar the renewal and notice window. Annual contracts for data and engagement tools often renew at a higher price. A renewal tracker keeps the date visible.
- Check the data terms before you sign. Contact data brings privacy duties with it. Ask for the data processing terms during supplier onboarding, not after go-live.
- Add the tool to your software spend view. Use a spend analysis template to see what go-to-market tools cost as a group.
Bottom line. Sprout Social is worth the price for teams that run care and reporting on social every day, and hard to justify for publishing alone. Count daily users and profiles before each renewal and negotiate add-ons as a bundle.
Sprout Social pricing questions
How much does Sprout Social cost per seat?
Sprout Social Essentials costs USD 79 per seat per month billed annually or USD 99 monthly. Standard costs USD 199, Professional USD 299 and Advanced USD 399 per seat per month. A 5-seat team pays USD 11,940 to USD 23,940 a year on Standard through Advanced.
Is there a free version of Sprout Social?
No. Sprout Social has no free plan, but it offers a 30-day free trial with no credit card required. Essentials at USD 79 per seat per month on annual billing is the cheapest paid way to use it.
How much is Sprout Social Enterprise?
Sprout Social does not publish Enterprise pricing. Sales quotes it. Enterprise adds white-glove onboarding, a dedicated service for SSO setup and priority support. Vendr reports a median Sprout Social contract of USD 18,980 a year.
Can you get a discount on Sprout Social?
Yes. Annual billing lowers Essentials from USD 99 to USD 79 per seat. Vendr reports buyers save an average of 14 percent by negotiating, especially with multi-year terms, add-on bundles and competing quotes from Hootsuite, Agorapulse or Buffer.
Is Sprout Social cheaper billed annually?
Yes, at least for Essentials, which drops from USD 99 to USD 79 per seat per month, about 20 percent less. The page does not show monthly rates for Standard, Professional or Advanced, so confirm them before choosing monthly billing.
What is the cheapest alternative to Sprout Social?
Buffer Essentials costs USD 5 per channel per month, and Hootsuite Standard costs USD 99 per user per month on annual billing. Agorapulse Standard is USD 79 a month on annual billing. All suit teams that mainly schedule and report.
Sources
How we put this page together
We start from the vendor pricing page and note the date. Where a figure comes from a third party instead, we say so on the page. Procurement VMS is a ratings and comparison site, not a software vendor, and nobody paid for a place in this guide. Spot a number that has changed? Tell us on the contact page and we will check it.
Take the Sprout Social cost model to your renewal meeting
You get a one page PDF and an Excel model with your seat count, the plans above and a renewal checklist.
Choosing software instead of renewing? See the ranked procurement software list.