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Pricing guide, Social Media Management
Every Hootsuite plan in plain numbers, why approvals sit on the top tier, and what a 3-person social team pays.
The short answer
Hootsuite costs USD 99 to USD 399 per user per month billed annually: Standard USD 99, Professional USD 199 and Advanced USD 399, with Enterprise quoted by sales. There is no free plan. A 3-person social team pays USD 3,564 a year on Standard or USD 14,364 on Advanced at list price, before tax.
Written by Procurement VMS Editorial Team · Reviewed by Michael, Procurement Advisor Expert · Price data dated · 9 minute read
Hootsuite prices every plan per user, so the bill grows with every person who touches the social calendar. The plan names are simple, but the features that teams usually need, such as unlimited social accounts, inbox automation and content approvals, are spread across three tiers that range from USD 99 to USD 399 per user.
This guide walks through each plan with prices from Hootsuite's official plans page, then shows what a small team really pays.
Prices below were recorded on 12 October 2026. The headline figure is the lowest price you can get for that plan. Check the official page before you buy, because vendors change prices without notice.
USD99
per user per month, billed yearly
Billed monthly: Not published
Best for: Small teams managing up to 10 social accounts
USD199
per user per month, billed yearly
Billed monthly: Not published
Best for: Growing teams with many brands or channels
USD399
per user per month, billed yearly
Billed monthly: Not published
Best for: Teams that need content approvals and message routing
Custom
per user per month
Best for: Large or regulated organizations
How billing works
Hootsuite sells Standard, Professional and Advanced per user, starting at one seat, and its published prices assume annual billing and exclude tax. Monthly billing is available at a higher per-user rate that Hootsuite does not publish. Plans renew automatically, and under Hootsuite's terms a cancelled paid plan runs to the end of the term with no refund. Enterprise annual plans can be invoiced and paid by card, check, wire or ACH.
The tier trap
Standard caps you at 10 social accounts, and content approvals only start on Advanced. A team that needs a manager to sign off posts pays USD 399 per user, four times the Standard price, and SSO needs Enterprise.
Read this first. Hootsuite's plans page shows dollar figures only in its FAQ (Standard USD 99, Professional USD 199, Advanced "up to USD 399"), labelled per user per month billed annually, and plan cards render prices client-side. Monthly-billing rates are not published (the FAQ confirms monthly billing exists at a higher rate), so monthly fields are shown as not published and should be confirmed in checkout. Price history and the Enterprise 60-day notice term come from competitor blogs (Blotato, NapoleonCat). A nonprofit discount exists per the FAQ, and Blotato reports about 60% off, but this is unverified, so no figure is used. No buyer benchmark was found, since the Vendr and SpendHound pages returned 404.
Move the slider to see what each plan costs at your size. The figures use the list prices on this page and leave out tax, add-ons and any discount you negotiate.
Three users shows the cost of passing 10 social accounts and of needing manager approvals.
| Scenario | Cost per year | Against the headline |
|---|---|---|
| Standard, billed annually (3 users) | USD3,564 | Headline price |
| More than 10 social accounts, so Professional (3 users) | USD7,164 | +USD 3,600 |
| Manager approvals required, so Advanced (3 users) | USD14,364 | +USD 10,800 |
Compare the plans side by side. Where a cell says Check page, the vendor's pricing page was not specific enough for us to fill it in.
| Feature | Standard | Professional | Advanced | Enterprise |
|---|---|---|---|---|
| Social accounts | 10 | Unlimited | Unlimited | Unlimited |
Features we could not place by plan: Unlimited scheduling and AI post generation, Unified inbox, Inbox automation and workflows, Custom and scheduled reports, Content approvals, Message assignment and routing, Single sign-on, Advanced listening. Check the official page for which plan includes each one.
Pick it if one to a few people schedule posts for up to 10 social accounts.
Pick it if you manage more than 10 accounts or need inbox automation and custom reports.
Pick it if posts need manager approval or messages must be routed to owners.
Pick it if you need SSO, compliance controls or advanced social listening.
Our view
Hootsuite is worth it for teams that want scheduling, inbox and reporting in one tool. Standard is fair value for small teams, but per-user pricing and approvals locked to Advanced make it expensive as a team grows.
You may be overpaying if
You license people who only review posts, you pay for Professional while managing fewer than 10 accounts, or you moved to Advanced for approvals that one person could handle in a shared calendar.
Give seats to the people who schedule and reply, and share reports with everyone else.
Stay on Standard while you manage 10 social accounts or fewer.
Hootsuite's published prices are annual rates, and monthly billing costs more per user.
Hootsuite offers a discounted rate for nonprofits on some plans.
Sprout Social, Agorapulse and Buffer give you real numbers to bring to the renewal.
Cancelled plans are not refunded, so set a reminder before the renewal date.
Price changes we know of
Renewal email you can copy
Fill in the brackets and send it about 90 days before the renewal date. It works best next to your renewal tracker.
Subject: Hootsuite renewal on [renewal date] Hi [account manager], Our Hootsuite [plan] subscription renews on [renewal date]. Over the last 90 days, [active users] of the [paid users] we pay for used it. We would like to renew with [target users] on a [term] term. Before we sign, please send: 1. The current list price and the price you are offering us, line by line. 2. The cap on any price increase at the next renewal. 3. The notice period if we want to cut users or move to another plan. We are comparing this against [alternative] and plan to decide by [decision date]. If you can offer [target discount] percent off list, or a lower price for a longer term, we are ready to talk this week. Thank you, [name] [company]
Free PDF and Excel
A one page summary of every plan, plus an Excel model that adds up your own seat count.
If this vendor does not fit, these are the closest options and what they charge.
| Alternative | Starting price | Pick it when |
|---|---|---|
| Sprout Social | USD79 per seat per month (Essentials, annual) | You want a lower per-seat entry price with strong reporting Read our Sprout Social pricing guide |
| Agorapulse | USD79 per user per month (Standard, annual) | You want a lower per-user price and a 30-day trial |
| Buffer | USD5 per channel per month (Essentials) | You mainly schedule posts for a handful of channels Read our Buffer pricing guide |
Social tools collect seats for interns, agencies and former staff. Because a cancelled plan is not refunded, a missed renewal date costs a full term.
Bottom line. Start on Standard, move up only when account limits or approvals force it, and license only the people who publish. Then treat the renewal as a review with a date and an owner.
Hootsuite Standard costs USD 99 per user per month, Professional USD 199 and Advanced USD 399, all billed annually and before tax. Enterprise is priced by sales. Monthly billing is available at a higher per-user rate that Hootsuite does not publish.
No. Hootsuite ended its free plan in 2023. It offers a 14-day free trial with no credit card required, limited to 10 to 20 posts a day per organization and without bulk scheduling.
Hootsuite does not publish Enterprise pricing, and you request a demo for a quote. Enterprise adds SSO, custom compliance, advanced listening with 13 months of history, Salesforce integration and employee advocacy on top of everything in Advanced.
Yes. Annual billing gives a lower per-user rate than monthly, and Hootsuite offers discounted pricing for nonprofits on some plans. Larger teams can negotiate, especially on Enterprise, and cutting unused seats is the fastest saving.
No. Under Hootsuite's terms, plans renew automatically, and if you cancel a paid plan you keep paying for the rest of the term with no refund. Cancel or downgrade before the renewal date to avoid another term.
Buffer starts at USD 5 per channel per month on Essentials and has a free plan for 3 channels. Agorapulse Standard and Sprout Social Essentials both start at USD 79 per user per month billed annually, below Hootsuite's USD 99.
We start from the vendor pricing page and note the date. Where a figure comes from a third party instead, we say so on the page. Procurement VMS is a ratings and comparison site, not a software vendor, and nobody paid for a place in this guide. Spot a number that has changed? Tell us on the contact page and we will check it.
You get a one page PDF and an Excel model with your seat count, the plans above and a renewal checklist.
Choosing software instead of renewing? See the ranked procurement software list.
