Starter
USD15
per month by contact band, billed yearly
Billed monthly: USD19
Best for: Small businesses starting email automation
- 1 user
- sends 10x contacts
- 5 actions per automation
- limited segmentation
- up to 25,000 contacts
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Pricing guide, Marketing Automation
ActiveCampaign pricing in 2026: Starter to Enterprise by contact band
Every ActiveCampaign plan in plain numbers, how contact bands drive the bill, and the add-ons that sit on top.
The short answer
ActiveCampaign costs USD 15 to USD 145 a month for 1,000 contacts billed annually: Starter USD 15, Plus USD 49, Pro USD 79 and Enterprise USD 145, rising by contact band. A 5,000-contact list on Plus pays USD 1,740 a year, or USD 2,460 on Pro, at list price.
- Cheapest paid optionStarter at USD 15 a month billed annually for 1,000 contacts.
- What most marketing teams needPlus, for landing pages and unlimited automation actions.
- Biggest hidden costContact bands rise steeply, and CRM pipelines and SMS are paid add-ons.
- Best way to saveCommit annually, clean the list before each band edge and bring a competing quote.
Written by Procurement VMS Editorial Team · Reviewed by Michael, Procurement Advisor Expert · Price data dated · 9 minute read
ActiveCampaign plans and prices
ActiveCampaign prices on two dials. The plan sets automation depth, segmentation and users, and the contact band sets the bill. Moving from 1,000 to 10,000 contacts multiplies the price several times on every plan.
This guide uses the annual prices on ActiveCampaign's official pricing page for each contact band and flags where add-ons and monthly billing raise the cost.
Prices below were recorded on 12 October 2026. The headline figure is the lowest price you can get for that plan. Check the official page before you buy, because vendors change prices without notice.
Plus
USD49
per month by contact band, billed yearly
Billed monthly: USD59
Best for: Marketing teams running full automation
- 1 user
- sends 10x contacts
- unlimited automation actions
- standard segmentation
- landing pages
- standard CRM integrations
Pro
USD79
per month by contact band, billed yearly
Billed monthly: USD99
Best for: Teams optimizing revenue across channels
- 3 users
- sends 12x contacts
- advanced segmentation
- predictive sending
- conditional content
- attribution
- priority support
Enterprise
USD145
per month by contact band, billed yearly
Billed monthly: USD179
Best for: Larger teams needing SSO and custom data
- 5 users
- sends 15x contacts
- premium segmentation
- custom objects
- SSO
- premium integrations
- dedicated account team
How billing works
ActiveCampaign prices each plan by contact band, and the pricing page lists every plan as billed annually. Monthly billing costs more. Subscriptions continue until cancelled, and a cancellation takes effect at the end of the current term. If your list passes a band limit you move to the next band, and with auto-upgrade on, each later renewal is charged at the upgraded fee. Enhanced CRM (Pipelines and Sales Engagement), SMS, WhatsApp and AI Activities are add-ons, and a 30-day money-back guarantee covers new plans.
The tier trap
Starter allows only 5 actions per automation and no landing pages, so real automation needs Plus, more than triple the price at 1,000 contacts. A second or third user forces Pro, since Starter and Plus include one user.
Read this first. Annual prices by contact band were read on the official pricing page, which shows every plan as billed annually only. Monthly prices at 1,000 contacts (USD 19, USD 59, USD 99, USD 179) come from Automation Atlas (verified July 2026), so confirm them in checkout. Add-on prices for Enhanced CRM, SMS, WhatsApp and AI Activities are not published. The Vendr benchmark does not state its number of purchases. The calculator shows only the 1,000 and 5,000 contact bands because those are the bands captured from the page.
ActiveCampaign cost calculator
Move the slider to see what each plan costs at your size. The figures use the list prices on this page and leave out tax, add-ons and any discount you negotiate.
What a 5,000-contact list costs on Plus, with a band jump, and on Pro
A 5,000-contact list shows how much a band edge and the Pro plan add to the bill.
| Scenario | Cost per year | Against the headline |
|---|---|---|
| Plus billed annually (5,000 contacts) | USD1,740 | Headline price |
| List grows to 7,500 contacts, so Plus moves up a band (7,500 contacts) | USD2,028 | +USD 288 |
| Pro for 3 users, predictive sending and attribution (5,000 contacts) | USD2,460 | +USD 720 |
What each ActiveCampaign plan includes
Compare the plans side by side. Where a cell says Check page, the vendor's pricing page was not specific enough for us to fill it in.
| Feature | Starter | Plus | Pro | Enterprise |
|---|---|---|---|---|
| Annual price at 1,000 contacts | USD 15 | USD 49 | USD 79 | USD 145 |
| Users | 1 | 1 | 3 | 5 |
| Email sends | 10x contacts | 10x contacts | 12x contacts | 15x contacts |
| Automation actions | 5 per automation | Unlimited | Unlimited | Unlimited |
| Segmentation | Limited | Standard | Advanced | Premium |
| Maximum contacts | 25,000 | Scales up | Scales up | Scales up |
Features we could not place by plan: Landing pages, Predictive sending and conditional content, Custom objects and SSO. Check the official page for which plan includes each one.
Which ActiveCampaign plan should you pick?
Starter
Pick it if one person sends newsletters with simple automations to under 25,000 contacts.
Plus
Pick it if you need unlimited automation actions, landing pages and CRM integrations.
Pro
Pick it if several people manage campaigns and you want predictive sending and attribution.
Enterprise
Pick it if you need SSO, custom objects, 5 users and a dedicated account team.
Our view
ActiveCampaign is strong value for B2B and service businesses that want deep automation without a full marketing cloud. It gets expensive once lists pass 10,000 contacts and the CRM, SMS and WhatsApp add-ons are stacked on.
You may be overpaying if
Half your contacts have not engaged in a year, you pay for Pro but only one person logs in, or you added the CRM add-on while sales already works in another CRM.
How to pay less for ActiveCampaign
Commit annually
At 1,000 contacts, annual billing is USD 15 against about USD 19 monthly on Starter and USD 49 against about USD 59 on Plus.
Prune before the band edge
Remove unengaged contacts before you cross 5,000, 7,500 or 10,000.
Turn off auto-upgrade
Without it, a temporary spike does not lock in a higher renewal fee.
Skip a duplicate CRM
Leave out the Enhanced CRM add-on if sales already uses another CRM.
Use the guarantee
The 30-day money-back guarantee lets you test a plan with real campaigns.
Negotiate with a quote
Bring Mailchimp or Klaviyo pricing to the renewal, since Vendr shows a median contract of USD 13,188 a year.
What other buyers report
Vendr reports a median ActiveCampaign contract of USD 13,188 a year, with buyers paying between USD 10,548 and USD 29,586 (February 2026). Source
Renewal email you can copy
Fill in the brackets and send it about 90 days before the renewal date. It works best next to your renewal tracker.
Subject: ActiveCampaign renewal on [renewal date] Hi [account manager], Our ActiveCampaign [plan] subscription renews on [renewal date]. Over the last 90 days, [active contacts] of the [paid contacts] we pay for used it. We would like to renew with [target contacts] on a [term] term. Before we sign, please send: 1. The current list price and the price you are offering us, line by line. 2. The cap on any price increase at the next renewal. 3. The notice period if we want to cut contacts or move to another plan. We are comparing this against [alternative] and plan to decide by [decision date]. If you can offer [target discount] percent off list, or a lower price for a longer term, we are ready to talk this week. Thank you, [name] [company]
Free PDF and Excel
ActiveCampaign pricing sheet and cost model
A one page summary of every plan, plus an Excel model that adds up your own seat count.
- All plans and prices on one page
- Excel model with your seat count and yearly cost
- Renewal checklist and the email above, ready to edit
- Date of the price data and the source links
ActiveCampaign alternatives and what they cost
If this vendor does not fit, these are the closest options and what they charge.
| Alternative | Starting price | Pick it when |
|---|---|---|
| Mailchimp | USD20 per month (Standard, 500 contacts) | You want simpler automation and a large integration library Read our Mailchimp pricing guide |
| MailerLite | USD22.50 per month (Power, 500 subscribers, billed yearly) | You want unlimited seats and automations at a lower price Read our MailerLite pricing guide |
| Klaviyo | USD30 per month (Email, 1,000 active profiles) | You run an ecommerce store and want store data in flows Read our Klaviyo pricing guide |
Keeping ActiveCampaign spend under control
List growth is silent. Contacts pile up from forms and imports, and the first sign is a renewal invoice in a higher band.
- Count the users who log in. Sales, marketing and revenue operations often buy the same type of tool separately. Compare logins against paid seats before every renewal.
- Calendar the renewal and notice window. Annual contracts for data and engagement tools often renew at a higher price. A renewal tracker keeps the date visible.
- Check the data terms before you sign. Contact data brings privacy duties with it. Ask for the data processing terms during supplier onboarding, not after go-live.
- Add the tool to your software spend view. Use a spend analysis template to see what go-to-market tools cost as a group.
Bottom line. Plus on annual billing suits most marketing teams, with Pro only when extra users or predictive features earn their cost. Clean the list before every band edge and turn off auto-upgrade before renewal.
ActiveCampaign pricing questions
How much does ActiveCampaign cost per month?
Billed annually at 1,000 contacts, ActiveCampaign costs USD 15 a month on Starter, USD 49 on Plus, USD 79 on Pro and USD 145 on Enterprise. At 5,000 contacts those become USD 79, USD 145, USD 205 and USD 375. Monthly billing costs more.
Is there a free version of ActiveCampaign?
No. ActiveCampaign has no free plan, but it offers a 14-day free trial with no credit card, and new plans come with a 30-day money-back guarantee.
How much is ActiveCampaign Enterprise?
Enterprise starts at USD 145 a month billed annually for 1,000 contacts, USD 375 at 5,000, USD 589 at 10,000 and USD 1,169 at 50,000. It includes 5 users, sends of 15 times your contacts, custom objects, SSO and a dedicated account team.
Can you get a discount on ActiveCampaign?
Yes. Annual billing is cheaper than monthly, and larger accounts negotiate. Vendr data shows a median contract of USD 13,188 a year, with buyers paying from USD 10,548 to USD 29,586, so bring usage data and a competing quote.
Is ActiveCampaign cheaper billed annually?
Yes. At 1,000 contacts, Starter is USD 15 a month billed annually against about USD 19 monthly, Plus USD 49 against USD 59, Pro USD 79 against USD 99 and Enterprise USD 145 against USD 179, a saving of about 17% to 21%.
What is the cheapest alternative to ActiveCampaign?
MailerLite is a lower-cost option, with Comfort from USD 10.80 a month and Power from USD 22.50 billed yearly for 500 subscribers. Mailchimp Standard starts at USD 20 a month for 500 contacts with automation flows.
Sources
How we put this page together
We start from the vendor pricing page and note the date. Where a figure comes from a third party instead, we say so on the page. Procurement VMS is a ratings and comparison site, not a software vendor, and nobody paid for a place in this guide. Spot a number that has changed? Tell us on the contact page and we will check it.
Take the ActiveCampaign cost model to your renewal meeting
You get a one page PDF and an Excel model with your seat count, the plans above and a renewal checklist.
Choosing software instead of renewing? See the ranked procurement software list.