Free
Free
per month by subscriber tier
Best for: Creators starting a small list
- 250 subscribers
- 2,500 emails a month
- 2 seats
- 3 automations
- 1 website and landing page
- 3 signup forms
Home / Pricing guides / Email Marketing Software / MailerLite
Pricing guide, Email Marketing Software
MailerLite pricing in 2026: Comfort vs Power and what lists cost
Every MailerLite plan in plain numbers, what the 2026 repricing changed, and when Comfort caps force Power.
The short answer
MailerLite Comfort costs USD 12 a month and Power USD 25 for up to 500 subscribers, or USD 10.80 and USD 22.50 billed yearly, rising with list size. A 5,000-subscriber list pays USD 529.20 a year on Comfort or USD 745.20 on Power billed yearly, with Enterprise quoted from 200,000 subscribers.
- Cheapest paid optionComfort at USD 10.80 a month billed yearly for up to 500 subscribers.
- What most small teams needComfort, while Power is for unlimited seats, automations and sends.
- Biggest hidden costSubscriber counts are cumulative in the cycle, so growth bumps your tier.
- Best way to savePay yearly for 10% off, and nonprofits get 30% off paid plans.
Written by Procurement VMS Editorial Team · Reviewed by Michael, Procurement Advisor Expert · Price data dated · 9 minute read
MailerLite plans and prices
MailerLite renamed and repriced its plans in 2026, so older guides quoting Growing Business and Advanced are out of date. Every paid plan now has the full feature set in principle, and you pay more for a bigger list, more sending and fewer caps.
This guide uses the prices on MailerLite's official pricing calculator, monthly and yearly, and shows what a typical list costs.
Prices below were recorded on 12 October 2026. The headline figure is the lowest price you can get for that plan. Check the official page before you buy, because vendors change prices without notice.
Comfort
USD10.80
per month by subscriber tier, billed yearly
Billed monthly: USD12
Best for: Small businesses sending regular newsletters
- Emails 10x your tier
- 3 seats
- 50 automations
- 10 websites and landing pages
- 5 digital products
- AI writing assistant
- no logo
Power
USD22.50
per month by subscriber tier, billed yearly
Billed monthly: USD25
Best for: Frequent senders and larger teams
- Unlimited emails (fair use)
- unlimited seats
- automations
- landing pages
- forms and digital products
- multiple triggers
- 24/7 live chat
Enterprise
Custom
per month by subscriber tier
Best for: Senders with 200,000+ subscribers
- Custom sending volume
- dedicated success manager
- account audit
- deliverability support
- dedicated IP add-on
How billing works
MailerLite prices on usage and not on feature access. Your tier is set by subscriber count, and Comfort also caps monthly emails at 10 times the top of your tier. Subscribers are counted cumulatively within each billing cycle and reset on your billing anniversary, and unsubscribed and bounced contacts do not count. Going over your limit on a paid plan raises it to the next tier and bills that price. Yearly billing saves 10%, downgrades take effect at the next cycle, and only one discount applies at a time.
The tier trap
Comfort caps you at 3 seats, 50 automations, 10 forms and 10 times your tier in monthly emails. A team of four, or anyone sending more than ten emails per subscriber a month, has to move to Power, which costs about 20% to 110% more depending on list size.
Read this first. All tier prices were read from the official pricing calculator (monthly and yearly toggles). The June 2026 price-history item comes from Mailmodo, which gives no exact day, and other third-party sites cite 16 June or 3 July 2026, so confirm the date. Power's "unlimited" monthly emails are subject to a fair use policy.
MailerLite cost calculator
Move the slider to see what each plan costs at your size. The figures use the list prices on this page and leave out tax, add-ons and any discount you negotiate.
What a 5,000-subscriber list costs on Comfort, monthly and on Power
MailerLite prices by subscriber tier, so this table follows a 5,000-subscriber list through monthly billing and the Power plan.
| Scenario | Cost per year | Against the headline |
|---|---|---|
| Comfort billed yearly (5,000 subscribers) | USD529.20 | Headline price |
| Comfort billed monthly (5,000 subscribers) | USD588 | +USD 58.80 |
| Power billed yearly for unlimited seats and sends (5,000 subscribers) | USD745.20 | +USD 216 |
What each MailerLite plan includes
Compare the plans side by side. Where a cell says Check page, the vendor's pricing page was not specific enough for us to fill it in.
| Feature | Free | Comfort | Power | Enterprise |
|---|---|---|---|---|
| Subscribers | 250 | Tiered | Tiered | 200K+ |
| Monthly emails | 2,500 | 10x tier | Unlimited (fair use) | Custom |
| User seats | 2 | 3 | Unlimited | Unlimited |
| Active automations | 3 | 50 | Unlimited | Unlimited |
| Websites and landing pages | 1 each | 10 | Unlimited | Unlimited |
| Digital products and bookings | 1 | 5 | Unlimited | Unlimited |
| Dedicated IP | Check page | Check page | Check page | Add-on |
Features we could not place by plan: Multiple automation triggers, 24/7 live chat. Check the official page for which plan includes each one.
Which MailerLite plan should you pick?
Free
Pick it if you have under 250 subscribers and send a simple newsletter.
Comfort
Pick it if up to 3 people send regular campaigns and automations within the caps.
Power
Pick it if you need more seats, unlimited automations or more than 10 sends per subscriber a month.
Enterprise
Pick it if you have 200,000 or more subscribers or need a dedicated IP and success manager.
Our view
MailerLite is one of the best-value email tools for small and mid-size lists, and Comfort covers most newsletters and automations. The 2026 repricing narrowed the gap with rivals at large lists, so compare quotes once you pass about 50,000 subscribers.
You may be overpaying if
You pay for Power but use fewer than 3 seats and under 10 sends per subscriber, you pay monthly for a list you have kept for years, or your count is inflated by imports you never mail.
How to pay less for MailerLite
Pay yearly
Yearly billing saves 10%, so Comfort at 5,000 subscribers drops from USD 49 to USD 44.10 a month.
Use the nonprofit discount
Nonprofits get 30% off paid plans with proof of status.
Import carefully
Counts are cumulative in each cycle, so clean lists before importing and not after.
Stay on Comfort
Move to Power only when seats, automations or send volume truly exceed the caps.
Downgrade at cycle end
Downgrades take effect at the next cycle, so schedule them before renewal.
Compare at scale
Above 50,000 subscribers, get quotes from Mailchimp and Klaviyo.
Price changes we know of
- June 2026: Growing Business and Advanced were renamed Comfort and Power, and paid prices rose. At 200,000 subscribers the top plan went from USD 738 to USD 1,007.10 a month (reported by Mailmodo).
Renewal email you can copy
Fill in the brackets and send it about 90 days before the renewal date. It works best next to your renewal tracker.
Subject: MailerLite renewal on [renewal date] Hi [account manager], Our MailerLite [plan] subscription renews on [renewal date]. Over the last 90 days, [active subscribers] of the [paid subscribers] we pay for used it. We would like to renew with [target subscribers] on a [term] term. Before we sign, please send: 1. The current list price and the price you are offering us, line by line. 2. The cap on any price increase at the next renewal. 3. The notice period if we want to cut subscribers or move to another plan. We are comparing this against [alternative] and plan to decide by [decision date]. If you can offer [target discount] percent off list, or a lower price for a longer term, we are ready to talk this week. Thank you, [name] [company]
Free PDF and Excel
MailerLite pricing sheet and cost model
A one page summary of every plan, plus an Excel model that adds up your own seat count.
- All plans and prices on one page
- Excel model with your seat count and yearly cost
- Renewal checklist and the email above, ready to edit
- Date of the price data and the source links
MailerLite alternatives and what they cost
If this vendor does not fit, these are the closest options and what they charge.
| Alternative | Starting price | Pick it when |
|---|---|---|
| Mailchimp | USD13 per month (Essentials, 500 contacts) | You want a larger integration library and ecommerce flows Read our Mailchimp pricing guide |
| Constant Contact | USD12 per month (Lite, monthly) | You want live phone support and event tools Read our Constant Contact pricing guide |
| ActiveCampaign | USD15 per month (Starter, 1,000 contacts, billed annually) | You need advanced automation and CRM add-ons Read our ActiveCampaign pricing guide |
Keeping MailerLite spend under control
Subscriber counts rise through imports and signups, and a cumulative count means a clean-up mid-cycle does not lower the bill. The tier moves without a decision.
- Count the users who log in. Sales, marketing and revenue operations often buy the same type of tool separately. Compare logins against paid seats before every renewal.
- Calendar the renewal and notice window. Annual contracts for data and engagement tools often renew at a higher price. A renewal tracker keeps the date visible.
- Check the data terms before you sign. Contact data brings privacy duties with it. Ask for the data processing terms during supplier onboarding, not after go-live.
- Add the tool to your software spend view. Use a spend analysis template to see what go-to-market tools cost as a group.
Bottom line. Comfort on yearly billing is the right starting point for most teams, and Power is worth it only when seats, automations or send volume exceed Comfort's caps. Check your subscriber count before each renewal.
MailerLite pricing questions
How much does MailerLite cost per month?
MailerLite Comfort costs USD 12 a month and Power USD 25 for up to 500 subscribers when billed monthly. At 1,000 subscribers they cost USD 19 and USD 39, and at 5,000 subscribers USD 49 and USD 69. Yearly billing takes 10% off each price.
Is there a free version of MailerLite?
Yes. The Free plan covers up to 250 subscribers and 2,500 emails a month with 2 user seats, 3 automations, 1 website and landing page and 3 signup forms. Going over 250 active subscribers locks campaign and automation sending.
What is the difference between MailerLite Comfort and Power?
Comfort includes 3 seats, 50 automations, 10 websites and landing pages and emails up to 10 times your tier. Power removes those caps with unlimited seats, automations, landing pages and emails under fair use, plus multiple automation triggers and 24/7 live chat.
Can you get a discount on MailerLite?
Yes. Yearly billing saves 10%, and nonprofits get 30% off paid plans with proof of status. Only one discount applies at a time, and MailerLite does not offer multi-account discounts.
Is MailerLite cheaper billed yearly?
Yes. Yearly billing is 10% cheaper: Comfort at 500 subscribers drops from USD 12 to USD 10.80 a month and Power from USD 25 to USD 22.50. For 5,000 subscribers on Comfort that saves USD 58.80 a year.
What is the cheapest alternative to MailerLite?
Constant Contact Lite starts at USD 12 a month and Mailchimp Essentials at about USD 13 for 500 contacts, so MailerLite is already among the cheapest. For larger lists, compare tier prices directly, since each vendor counts contacts differently.
Sources
How we put this page together
We start from the vendor pricing page and note the date. Where a figure comes from a third party instead, we say so on the page. Procurement VMS is a ratings and comparison site, not a software vendor, and nobody paid for a place in this guide. Spot a number that has changed? Tell us on the contact page and we will check it.
Take the MailerLite cost model to your renewal meeting
You get a one page PDF and an Excel model with your seat count, the plans above and a renewal checklist.
Choosing software instead of renewing? See the ranked procurement software list.