Klaviyo pricing in 2026: email tiers, SMS costs and profile billing

Klaviyo plans and prices

Klaviyo prices email by active profiles, the people in your account you can market to, and not by sends or seats. Since February 2025 your email plan must cover your full active profile count, so list growth lands on the invoice automatically.

This guide lays out the Email tiers and messaging rates from Klaviyo's official pricing calculator, then shows what a typical store pays once SMS and growth are counted.

Prices below were recorded on 12 October 2026. The headline figure is the lowest price you can get for that plan. Check the official page before you buy, because vendors change prices without notice.

Read this first. klaviyo.com/pricing redirected to the /uk/ locale from our location, but its calculator showed USD and the Email tier prices match the US page (USD 20 at 500, USD 30 at 1,000, USD 100 at 5,000, USD 150 at 10,000), so confirm on a US connection. The SMS rate is shown as "USD 0.01 + provider fees per send" for US toll-free while a footnote says provider fees are included, so the third scenario is labelled before provider fees. Klaviyo no longer sells a bundled Email plus SMS plan on the page, so the Email plus SMS card here means the Email plan plus pay-per-message. Some Email tiers jump unevenly (10,000 profiles USD 150, 10,500 USD 175, 15,000 USD 350), and figures are as shown on the calculator.

Klaviyo cost calculator

Move the slider to see what each plan costs at your size. The figures use the list prices on this page and leave out tax, add-ons and any discount you negotiate.

What 5,000 active profiles cost on Email, at 6,000 profiles and with SMS

Klaviyo prices by active profile, so this table follows a 5,000-profile store through list growth and a 10,000-text SMS month.

Where the bill grows

A Klaviyo bill follows profile count and message volume. These are the places it moves.

What each Klaviyo plan includes

Compare the plans side by side. Where a cell says Check page, the vendor's pricing page was not specific enough for us to fill it in.

Features we could not place by plan: Klaviyo logo removed, Generative AI and predictive analytics. Check the official page for which plan includes each one.

Which Klaviyo plan should you pick?

How to pay less for Klaviyo

1. Suppress unengaged profiles

   Suppress profiles that have not engaged in months so they stop counting toward your tier.

2. Turn on auto-downgrade

   Select auto-downgrade in billing preferences so the plan drops when your count falls.

3. Watch tier edges

   Small growth past 5,000 or 10,000 profiles costs USD 30 to USD 200 a month more, so clean the list before you cross.

4. Measure SMS per message

   Track revenue per text and cut segments where SMS does not pay for itself.

5. Drop idle add-ons

   Review Composer, Customer Hub, Reviews and Social each quarter.

6. Price an alternative

   Mailchimp, MailerLite and ActiveCampaign cost less per contact for many lists.

Subject: Klaviyo renewal on [renewal date]

Hi [account manager],

Our Klaviyo [plan] subscription renews on [renewal date]. Over the last 90 days, [active active profiles] of the [paid active profiles] we pay for used it.

We would like to renew with [target active profiles] on a [term] term. Before we sign, please send:
1. The current list price and the price you are offering us, line by line.
2. The cap on any price increase at the next renewal.
3. The notice period if we want to cut active profiles or move to another plan.

We are comparing this against [alternative] and plan to decide by [decision date]. If you can offer [target discount] percent off list, or a lower price for a longer term, we are ready to talk this week.

Thank you,
[name]
[company]

Klaviyo alternatives and what they cost

If this vendor does not fit, these are the closest options and what they charge.

Keeping Klaviyo spend under control

Profile counts rise with every promotion and import, and the plan follows automatically. Nobody approves the new tier before it bills.

• Count the users who log in. Sales, marketing and revenue operations often buy the same type of tool separately. Compare logins against paid seats before every renewal.
• Calendar the renewal and notice window. Annual contracts for data and engagement tools often renew at a higher price. A renewal tracker keeps the date visible.
• Check the data terms before you sign. Contact data brings privacy duties with it. Ask for the data processing terms during supplier onboarding, not after go-live.
• Add the tool to your software spend view. Use a spend analysis template to see what go-to-market tools cost as a group.

Bottom line. Email by profile tier suits most stores, with SMS added only where it pays back. Suppress unengaged profiles, opt in to auto-downgrade and review SMS spend monthly.

Klaviyo pricing questions

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