Braze Go
Custom
per year (quoted)
Best for: Early-stage growth teams
- Customer data activation
- personalized cross-channel messaging
- BrazeAI
- journey orchestration
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Braze pricing in 2026: Go, Select, Pro and Enterprise packages
What the four Braze packages include, how monthly active users and action credits shape the quote, and where the bill grows.
The short answer
Braze does not publish prices. Its Go, Select, Pro and Enterprise packages are quoted annually by monthly active users and a shared pool of action credits. Vendr reports a median contract of USD 89,332 a year. For 100,000 MAU, expect a custom quote driven by package and channel mix.
- Cheapest paid optionBraze Go, quoted by MAU. No list price is published.
- What scaling consumer brands needPro, for predictive AI and personalization.
- Biggest hidden costMAU growth and SMS-heavy action credit burn.
- Best way to saveSize MAU and credits to real usage and bring competing quotes.
Written by Procurement VMS Editorial Team · Reviewed by Michael, Procurement Advisor Expert · Price data dated · 8 minute read
Braze plans and prices
Braze prices on two meters: monthly active users and action credits, a cross-channel pool that covers email, SMS, in-app, WhatsApp and some AI features. The package you choose decides which capabilities sit on top.
This guide explains the four packages, what drives a Braze quote and where the bill grows.
Prices below were recorded on 21 September 2026. The headline figure is the lowest price you can get for that plan. Check the official page before you buy, because vendors change prices without notice.
Braze Select
Custom
per year (quoted)
Best for: Teams scaling lifecycle programs
- Everything in Go plus increased orchestration capabilities and enhanced security
Braze Pro
Custom
per year (quoted)
Best for: Teams using AI to personalize at scale
- Everything in Select plus predictive AI and AI personalization recommendations
Braze Enterprise
Custom
per year (quoted)
Best for: Large brands with governance needs
- Enterprise-grade orchestration
- infrastructure and governance
- advanced experimentation
How billing works
Braze does not publish prices. Contracts are annual and scale with monthly active users, meaning customers who actively interact with your digital experiences, plus action credits: a shared cross-channel pool that covers email, SMS, in-app messaging, WhatsApp and certain AI products. Your package (Go, Select, Pro or Enterprise) sets which capabilities you get on top of that usage.
The tier trap
Predictive AI and AI personalization recommendations start at Pro, and enterprise governance and advanced experimentation are Enterprise only. Teams that buy Go for the price often need a two-package jump once personalization becomes the goal.
Read this first. Braze is quote-only, and its packages are now named Go, Select, Pro and Enterprise. The feature matrix is built from package descriptions on the pricing page, not a full comparison table. The Vendr average saving of 13.74 percent is rounded to about 14 percent in the FAQ.
Braze cost calculator
Move the slider to see what each plan costs at your size. The figures use the list prices on this page and leave out tax, add-ons and any discount you negotiate.
How a Braze quote is built for 100,000 MAU
Braze has no list price, so this table shows the three variables behind a quote for 100,000 monthly active users.
| Scenario | Cost per year | Against the headline |
|---|---|---|
| Braze Pro (100,000 monthly active users) | Custom | Quoted by MAU and action credits |
| SMS and WhatsApp volume draws down action credits (100,000 MAU) | Custom | Extra credits quoted separately |
| MAU grows past the contracted tier | Custom | True-up or higher tier at renewal |
What each Braze plan includes
Compare the plans side by side. Where a cell says Check page, the vendor's pricing page was not specific enough for us to fill it in.
| Feature | Go | Select | Pro | Enterprise |
|---|---|---|---|---|
| Journey orchestration | Check page | Increased | Increased | Enterprise-grade |
Features we could not place by plan: BrazeAI, data platform and cross-channel messaging, Enhanced security features, Predictive AI, AI personalization recommendations, Advanced experimentation and governance. Check the official page for which plan includes each one.
Which Braze plan should you pick?
Braze Go
Pick it if you are early stage and need cross-channel messaging with core orchestration.
Braze Select
Pick it if you need more orchestration depth and stronger security controls.
Braze Pro
Pick it if predictive AI and AI personalization are central to your lifecycle strategy.
Braze Enterprise
Pick it if you need enterprise governance, infrastructure and advanced experimentation.
Our view
Braze is worth its price for consumer brands with large, active user bases and a lifecycle team that runs cross-channel journeys daily. Smaller apps or teams that mostly send email usually get better value from lighter tools.
You may be overpaying if
Your contracted MAU is well above actual active users, most action credits go unused at term end, or you pay for Pro but do not use predictive features.
How to pay less for Braze
Right-size MAU
Compare contracted MAU with real monthly active users over the last two quarters before renewal.
Model action credit burn
Estimate credits by channel, especially SMS, and buy the pool you will use.
Match the package to use
If predictive AI is not in live journeys, Select may cover what Pro is billing you for.
Bring competing quotes
Price Iterable, and check Customer.io from USD 100 a month or OneSignal from USD 19 a month for lighter needs.
Negotiate multi-year caps
Trade term length for capped MAU tier pricing and renewal increases.
What other buyers report
Vendr reports a median Braze contract of USD 89,332 per year, with deals ranging from USD 19,622 to USD 478,364 (2026). Source
Renewal email you can copy
Fill in the brackets and send it about 90 days before the renewal date. It works best next to your renewal tracker.
Subject: Braze renewal on [renewal date] Hi [account manager], Our Braze [plan] subscription renews on [renewal date]. Over the last 90 days, [active monthly active users] of the [paid monthly active users] we pay for used it. We would like to renew with [target monthly active users] on a [term] term. Before we sign, please send: 1. The current list price and the price you are offering us, line by line. 2. The cap on any price increase at the next renewal. 3. The notice period if we want to cut monthly active users or move to another plan. We are comparing this against [alternative] and plan to decide by [decision date]. If you can offer [target discount] percent off list, or a lower price for a longer term, we are ready to talk this week. Thank you, [name] [company]
Free PDF and Excel
Braze pricing sheet and cost model
A one page summary of every plan, plus an Excel model that adds up your own seat count.
- All plans and prices on one page
- Excel model with your seat count and yearly cost
- Renewal checklist and the email above, ready to edit
- Date of the price data and the source links
Braze alternatives and what they cost
If this vendor does not fit, these are the closest options and what they charge.
| Alternative | Starting price | Pick it when |
|---|---|---|
| Customer.io | From USD 100 per month (Essentials) | You have a smaller user base and mostly email and push journeys |
| OneSignal | From USD 19 per month plus usage (Growth) | You mainly need push and simple messaging |
| Iterable | Custom (quote-based) | You want a comparable enterprise platform as bargaining power |
Keeping Braze spend under control
Engagement platforms are priced on usage that marketing does not control. A successful app launch raises the MAU count and the invoice, and nobody sees the link until renewal.
- Count the users who log in. Sales, marketing and revenue operations often buy the same type of tool separately. Compare logins against paid seats before every renewal.
- Calendar the renewal and notice window. Annual contracts for data and engagement tools often renew at a higher price. A renewal tracker keeps the date visible.
- Check the data terms before you sign. Contact data brings privacy duties with it. Ask for the data processing terms during supplier onboarding, not after go-live.
- Add the tool to your software spend view. Use a spend analysis template to see what go-to-market tools cost as a group.
Bottom line. Braze is strong value for high-engagement consumer brands that use its orchestration and AI every day, and expensive for teams that do not. Track MAU and credit burn monthly and walk into renewal with the numbers.
Braze pricing questions
How much does Braze cost?
Braze does not publish prices. Each package is quoted annually based on monthly active users and action credits. Vendr reports a median Braze contract of USD 89,332 per year, with deals ranging from USD 19,622 to USD 478,364.
Is there a free version of Braze?
No. Braze has no free plan or self-serve trial. All four packages, Go, Select, Pro and Enterprise, are sold through the sales team with a custom quote based on your monthly active users and expected messaging volume.
How much is Braze Enterprise?
Braze Enterprise is custom priced and adds enterprise-grade orchestration, infrastructure, governance and advanced experimentation. Large Enterprise deals sit toward the top of Vendr's reported range, which reaches USD 478,364 per year.
Can you get a discount on Braze?
Yes, through negotiation. Buyers right-size MAU and action credits, trade multi-year terms for price caps and bring competing quotes from Iterable or Customer.io. Vendr reports average savings of about 14 percent on the Braze deals it handled.
Is Braze billed annually or monthly?
Braze is sold on annual contracts, commonly with multi-year terms. There is no published monthly plan, so MAU tiers, credit pools and renewal caps should all be fixed in the order form before signing.
What is the cheapest alternative to Braze?
OneSignal's Growth plan starts at USD 19 per month plus usage for push and simple messaging. Customer.io Essentials starts at USD 100 per month with 5,000 profiles and 1 million emails, a common step down for smaller teams.
How we put this page together
We start from the vendor pricing page and note the date. Where a figure comes from a third party instead, we say so on the page. Procurement VMS is a ratings and comparison site, not a software vendor, and nobody paid for a place in this guide. Spot a number that has changed? Tell us on the contact page and we will check it.
Take the Braze cost model to your renewal meeting
You get a one page PDF and an Excel model with your seat count, the plans above and a renewal checklist.
Choosing software instead of renewing? See the ranked procurement software list.