Starter
Free
per user per month
Best for: Trying async video with a small group
- 25 recordings
- 5-minute limit
- unlimited meeting recording length
- transcripts in 50+ languages
- comments and reactions
Home / Pricing guides / Video Messaging Software / Loom
Pricing guide, Video Messaging Software
Loom pricing in 2026: Business vs Business + AI, per user
Every Loom plan in plain numbers, the free plan limits that push regular recorders to paid, and the AI tier that adds a third to the price.
The short answer
Loom costs about USD 15 per user per month on Business and USD 20 on Business + AI billed annually, or USD 18 and USD 24 billed monthly, with a free Starter plan and custom Enterprise pricing. A 25-person team pays USD 4,500 a year on Business or USD 6,000 on Business + AI at list price.
- Cheapest paid planBusiness at about USD 15 per user a month, billed annually.
- What AI notes needBusiness + AI at about USD 20 per user.
- Biggest hidden costSSO and SCIM require Enterprise.
- Best way to saveLicense only regular recorders and bundle with your Atlassian renewal.
Written by Procurement VMS Editorial Team · Reviewed by Michael, Procurement Advisor Expert · Price data dated · 9 minute read
Loom plans and prices
Loom made async video normal for product demos, bug reports and status updates. Since its acquisition by Atlassian it is sold alongside Jira and Confluence. The plans are simple, but the free tier is tight and AI features live on a separate paid tier.
This guide prices every Loom plan from Atlassian's official Loom pricing page.
Prices below were recorded on 21 September 2026. The headline figure is the lowest price you can get for that plan. Check the official page before you buy, because vendors change prices without notice.
Business
USD15
per user per month, billed yearly
Billed monthly: USD18
Best for: Teams that record video updates every week
- Unlimited videos and recording time
- basic waveform editing
- remove Loom branding
- upload and download
- unlimited workspace users
Business + AI
USD20
per user per month, billed yearly
Billed monthly: USD24
Best for: Teams that want Loom to write notes, docs and recaps
- Automatic video enhancement
- advanced editing
- video-to-text automation
- video variables
- automatic meeting notes and recaps
- admin insights
Enterprise
Custom
per user per month
Best for: Companies with security and retention requirements
- SSO and SCIM
- advanced content privacy
- custom data retention
- Salesforce integration
- 99.95% uptime SLA
How billing works
Loom bills per user. On monthly subscriptions, Loom charges the following month based on the exact number of Loom users you have. On annual subscriptions you are charged for the tier closest to your user count, so growth mid-term can move you into a higher bracket. Refunds cover the first month on monthly plans and the first 30 days on annual plans. Annual billing saves up to 17 percent and can be paid by card, bank transfer or check.
The tier trap
SSO and SCIM are Enterprise only. Any company that requires single sign-on for every tool has to leave self-serve pricing entirely.
Read this first. Loom is part of Atlassian, and its pricing now lives on atlassian.com. The annual prices (USD 15 and USD 20) are derived from the page's "save up to 17%" against USD 18 and USD 24 monthly, and the page shows them as approximate, so confirm the exact figures. The Screencastify price comes from CostBench (July 2026), not an official page.
Loom cost calculator
Move the slider to see what each plan costs at your size. The figures use the list prices on this page and leave out tax, add-ons and any discount you negotiate.
What a team of 25 really pays
Twenty-five users shows the cost of adding AI and of paying monthly.
| Scenario | Cost per year | Against the headline |
|---|---|---|
| Business, billed annually (25 users) | USD4,500 | Headline price |
| Business + AI, billed annually (25 users) | USD6,000 | +USD 1,500 |
| Business + AI, billed monthly (25 users) | USD7,200 | +USD 2,700 |
What each Loom plan includes
Compare the plans side by side. Where a cell says Check page, the vendor's pricing page was not specific enough for us to fill it in.
| Feature | Starter | Business | Business + AI | Enterprise |
|---|---|---|---|---|
| Videos per person | 25 | Unlimited | Unlimited | Unlimited |
| Recording length | 5 minutes | Unlimited | Unlimited | Unlimited |
Features we could not place by plan: Remove Loom branding, Upload and download videos, AI meeting notes, recaps and video-to-text, Admin insights, SSO and SCIM, Custom data retention and 99.95% SLA. Check the official page for which plan includes each one.
Which Loom plan should you pick?
Starter
Pick it if a few people record short updates and 25 videos each is enough.
Business
Pick it if people record regularly and need unlimited length and no Loom branding.
Business + AI
Pick it if you want automatic meeting notes, recaps and docs from videos.
Enterprise
Pick it if IT requires SSO, SCIM or custom data retention.
Our view
Loom Business is fair value for teams that replace meetings with async video, and Starter is enough for occasional use. Business + AI earns its extra USD 5 per user only if people actually use the notes and recaps.
You may be overpaying if
You license every employee when only a handful record regularly, you pay for Business + AI without using the AI features, or you already have screen recording in tools you own.
How to pay less for Loom
Remove users who never record
Monthly plans bill the exact user count, so removing people who have not recorded in 90 days cuts the next invoice.
Commit annually
Annual billing saves up to 17 percent, taking Business from USD 18 to about USD 15 per user.
Check AI usage before upgrading
Trial Business + AI for 14 days and measure use before moving everyone.
Bundle with Atlassian
Loom is part of Atlassian, so ask for Loom pricing as part of a Jira or Confluence renewal.
Ask for education or nonprofit pricing
Loom lists discounts for education and nonprofit organizations.
Compare cheaper recorders
Screencastify and Tella start below Loom's paid tiers.
Renewal email you can copy
Fill in the brackets and send it about 90 days before the renewal date. It works best next to your renewal tracker.
Subject: Loom renewal on [renewal date] Hi [account manager], Our Loom [plan] subscription renews on [renewal date]. Over the last 90 days, [active users] of the [paid users] we pay for used it. We would like to renew with [target users] on a [term] term. Before we sign, please send: 1. The current list price and the price you are offering us, line by line. 2. The cap on any price increase at the next renewal. 3. The notice period if we want to cut users or move to another plan. We are comparing this against [alternative] and plan to decide by [decision date]. If you can offer [target discount] percent off list, or a lower price for a longer term, we are ready to talk this week. Thank you, [name] [company]
Free PDF and Excel
Loom pricing sheet and cost model
A one page summary of every plan, plus an Excel model that adds up your own seat count.
- All plans and prices on one page
- Excel model with your seat count and yearly cost
- Renewal checklist and the email above, ready to edit
- Date of the price data and the source links
Loom alternatives and what they cost
If this vendor does not fit, these are the closest options and what they charge.
| Alternative | Starting price | Pick it when |
|---|---|---|
| Screencastify | USD7 per user per month (Starter) | You mainly need simple recording without AI |
| Tella | USD13 per month (Pro, annual) | Individuals or small teams record polished demos |
| Vidyard | USD0 (Free plan), paid tiers quoted | Sales teams want video tied to CRM workflows |
Keeping Loom spend under control
Video tools spread because they are pleasant to use. A team of ten becomes a company of two hundred licenses, though only twenty people record in a typical month.
- Track who holds a seat. Keep one list of paid seats, their owners and the date each was last used. Our guide to vendor management shows how to set that up.
- Put renewals on a calendar. Log every renewal date and notice period in a contract renewal tracker so nobody finds out after the term rolls over.
- Route new buys through one request. Cards and expense claims hide duplicate subscriptions. A short purchase requisition step catches them before the first payment.
- Know your whole software bill. Pull every vendor into one view with a spend analysis template, then look at the tools with the fastest growth.
Bottom line. Business covers most teams, Business + AI is worth it only when people use the notes, and Enterprise is for SSO and retention. Review who actually records before every renewal.
Loom pricing questions
How much does Loom cost per user?
Loom Business costs about USD 15 per user per month billed annually or USD 18 monthly. Business + AI costs about USD 20 annually or USD 24 monthly. Enterprise is custom. A 25-person team pays USD 4,500 to USD 6,000 a year on annual billing.
Is there a free version of Loom?
Yes. Loom Starter is free with 25 recordings per person, a 5-minute recording limit, unlimited meeting recording length, transcripts in 50-plus languages and up to 10 workspace users. It works for occasional use, not daily recording.
How much is Loom Enterprise?
Loom does not publish Enterprise pricing. Atlassian sales quotes it. Enterprise adds SSO and SCIM, advanced content privacy, custom data retention, a Salesforce integration and a 99.95 percent uptime SLA on top of Business + AI.
Can you get a discount on Loom?
Yes. Annual billing saves up to 17 percent, and Loom lists discounts for education and nonprofit organizations. Larger buyers can also negotiate Loom as part of a wider Atlassian renewal with Jira or Confluence, which adds bargaining power.
Is Loom cheaper billed annually?
Yes. Business drops from USD 18 to about USD 15 per user per month and Business + AI from USD 24 to about USD 20, roughly 17 percent less. For 25 users on Business + AI that saves about USD 1,200 a year.
What is the cheapest alternative to Loom?
Screencastify Starter costs about USD 7 per user per month, and Vidyard has a free plan. Tella Pro costs USD 13 a month on annual billing for polished recordings. Each is cheaper when you need recording without Loom's AI features.
How we put this page together
We start from the vendor pricing page and note the date. Where a figure comes from a third party instead, we say so on the page. Procurement VMS is a ratings and comparison site, not a software vendor, and nobody paid for a place in this guide. Spot a number that has changed? Tell us on the contact page and we will check it.
Take the Loom cost model to your renewal meeting
You get a one page PDF and an Excel model with your seat count, the plans above and a renewal checklist.
Choosing software instead of renewing? See the ranked procurement software list.