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Pricing guide, Product Analytics
The full published event ladder, what annual billing saves at each step, and the add-ons and allowances that sit outside the headline number.
The short answer
Mixpanel is free to 1 million events a month, then Growth runs a published ladder from USD 100 a month at 1.5 million events to USD 1,635 at 20 million on annual billing. A team at 5 million events a month pays USD 438 a month, or USD 5,256 a year, against USD 7,356 if billed monthly. Enterprise is quoted.
Written by Procurement VMS Editorial Team · Reviewed by Michael, Procurement Advisor Expert · Price data dated · 10 minute read
Mixpanel is one of the few analytics vendors that still publishes its whole price ladder, which makes it easy to budget and easy to outgrow. Seats are unlimited and the free tier covers a million events a month, so the bill tracks what your product does and not how many people log in.
That is also the catch. Every event your engineers add is a small commercial decision, and nobody treats it as one. This guide walks the published ladder, prices the tier most teams land on, and shows where add-ons and allowances sit outside the headline number.
Prices below were recorded on 17 October 2026. The headline figure is the lowest price you can get for that plan. Check the official page before you buy, because vendors change prices without notice.
Free
per month at a given monthly event volume
Best for: Small teams validating whether product analytics earns its place
USD438 at 5 million events a month
per month at a given monthly event volume, billed yearly
Billed monthly: USD613 at 5 million events a month
Best for: Product teams past 1 million events a month
Custom
per month at a given monthly event volume
Best for: Large or regulated product organisations
How billing works
Mixpanel bills on events tracked and not on seats, so every plan has unlimited users and the bill moves with product usage and not headcount. Growth starts at USD 0 a month because the first 1 million events are included, then steps up a published volume ladder: USD 100 a month at 1.5 million events on annual billing, USD 438 at 5 million, USD 840 at 10 million and USD 1,635 at 20 million, with anything above 20 million quoted by sales. Annual billing is materially cheaper than monthly at every step, roughly 29% at 5 million events, and Mixpanel publishes the annual total alongside each tier. Session replays, experiment monthly experimented users and feature flags all carry their own included allowances with paid expansion on top. Growth includes 20,000 replays with up to 500,000 available, and 5,000 MEU with up to 100,000 available. Group Analytics and Data Pipelines are paid add-ons even on Growth, and Metric Trees is a paid add-on on Enterprise.
The tier trap
SAML SSO and SCIM, the Query API, data warehouse connectors and custom properties all start on Growth, so any security review or data team requirement takes you off Free whatever your event volume. Group Analytics and Data Pipelines are then paid add-ons on top of Growth.
Read this first. All Mixpanel figures, including the Growth event ladder, the annual and monthly totals, the published annual savings, the replay and MEU allowances, the add-on list and the Startup Program terms, were read on Mixpanel's official pricing page on 17 October 2026. The calculator shows annual-billing monthly prices from 1 million to 20 million events. Above 20 million events Enterprise is quoted. No 2026 buyer-paid benchmark for Mixpanel was found, and no dated price change is asserted.
Move the slider to see what each plan costs at your size. The figures use the list prices on this page and leave out tax, add-ons and any discount you negotiate.
Five million events show the billing premium and what doubling the volume does.
| Scenario | Cost per year | Against the headline |
|---|---|---|
| Growth at 5 million events a month, billed annually | USD5,256 | Headline price |
| Growth at 5 million events a month, billed monthly instead | USD7,356 | +USD 2,100 |
| Event volume doubles to 10 million a month, billed annually | USD10,080 | +USD 4,824 |
Compare the plans side by side. Where a cell says Check page, the vendor's pricing page was not specific enough for us to fill it in.
| Feature | Free | Growth | Enterprise |
|---|---|---|---|
| Events included per month | 1 million | 1 million, then tiered to 20 million | Up to 1 trillion |
| Session replays a month | 10,000 | 20,000, up to 500,000 available | Custom |
| Saved reports | 5 per seat | Unlimited | Unlimited |
| Alerts | Check page | Up to 5 per project | Unlimited with anomaly detection |
| Active feature flags | 10 | 50, up to 500 with additional MEU | Custom |
Features we could not place by plan: Custom and borrowed properties, Query API and data warehouse connectors, SAML SSO and SCIM. Check the official page for which plan includes each one.
Pick it if you are under 1 million events a month and do not need SSO, custom properties or the Query API.
Pick it for most product teams, at USD 438 a month billed annually at 5 million events.
Pick it if you need HIPAA tools with BAAs, unlimited alerts with anomaly detection, first-party tracking domains or custom retention.
Our view
Mixpanel is good value for product teams between 1 million and 20 million events a month, because the ladder is published, seats are unlimited and the free tier is usable. It is weaker value if your event volume is high but your analysis is shallow, since you pay for every event collected whether or not anyone queries it.
You may be overpaying if
You are billed monthly and not annually, you collect high-volume events nobody analyzes, or you are on Growth purely for SSO when your usage would fit inside the free tier.
At 5 million events a month, annual billing is USD 438 against USD 613, which Mixpanel's own table puts at USD 2,100 of annual savings.
Mixpanel bills per event, so dropping high-volume events nobody puts in a report moves you down a published tier without negotiating a discount.
Group Analytics and Data Pipelines are separate line items. Confirm both are used before they renew.
Replay and MEU allowances expand on paid tiers up to 500,000 replays and 100,000 MEU. Buy the band you use and not the one you planned for.
Mixpanel offers the first year free, including 1 billion events and 1 million session replays, to companies founded less than 5 years ago with up to USD 8 million in total funding.
PostHog is free to 1 million events then USD 0.00005 per event, and Amplitude Plus is USD 5,388 a year on annual prepay at about 5 million events. Both are usable reference points.
Renewal email you can copy
Fill in the brackets and send it about 90 days before the renewal date. It works best next to your renewal tracker.
Subject: Mixpanel renewal on [renewal date] Hi [account manager], Our Mixpanel [plan] subscription renews on [renewal date]. Over the last 90 days, [active events per month (millions)] of the [paid events per month (millions)] we pay for used it. We would like to renew with [target events per month (millions)] on a [term] term. Before we sign, please send: 1. The current list price and the price you are offering us, line by line. 2. The cap on any price increase at the next renewal. 3. The notice period if we want to cut events per month (millions) or move to another plan. We are comparing this against [alternative] and plan to decide by [decision date]. If you can offer [target discount] percent off list, or a lower price for a longer term, we are ready to talk this week. Thank you, [name] [company]
Free PDF and Excel
A one page summary of every plan, plus an Excel model that adds up your own seat count.
If this vendor does not fit, these are the closest options and what they charge.
| Alternative | Starting price | Pick it when |
|---|---|---|
| PostHog | USD0 for the first 1 million events a month, then USD 0.00005 per event | Your volume is modest or spiky and you want to pay strictly per event |
| Amplitude | USD561 per month, or USD 5,388 a year on annual prepay, at about 5 million events | You want a comparable product analytics suite and prefer Amplitude's modelling |
| Heap | Free to 10,000 monthly sessions, paid plans quote-only | You would rather be billed on sessions than on events |
Event volume grows with every release. Compare what you track with what anyone queries before each renewal.
Bottom line. Commit annually, review what you track against what anyone queries, and check the add-ons before they renew.
Growth follows a published ladder on annual billing: USD 100 a month at 1.5 million events, USD 438 at 5 million, USD 840 at 10 million and USD 1,635 at 20 million. Monthly billing is higher, for example USD 613 against USD 438 at 5 million events.
Yes. Free covers 1 million events a month with unlimited seats, 10,000 session replays, funnels and retention and 5 saved reports per seat. It excludes custom properties, alerts, the Query API, warehouse connectors and SSO.
Mixpanel does not publish Enterprise pricing, and it is quoted by sales and supports up to 1 trillion events a month. Enterprise adds unlimited alerts with anomaly detection, HIPAA tools with BAAs, first-party tracking domains and custom retention.
Yes. Annual billing saves about 29% at most volumes, volume discounts are available on Growth, and the Startup Program gives the first year free, with 1 billion events, to companies under 5 years old with up to USD 8 million in funding.
Yes. At 5 million events a month, annual billing is USD 438 a month against USD 613 monthly, a published annual saving of USD 2,100. The gap holds across the ladder, reaching USD 7,848 a year at 20 million events.
PostHog is cheapest at low volume, with the first 1 million events a month free and then USD 0.00005 per event, falling to USD 0.0000343 above 2 million. Amplitude Plus is USD 5,388 a year on annual prepay at about 5 million events.
We start from the vendor pricing page and note the date. Where a figure comes from a third party instead, we say so on the page. Procurement VMS is a ratings and comparison site, not a software vendor, and nobody paid for a place in this guide. Spot a number that has changed? Tell us on the contact page and we will check it.
You get a one page PDF and an Excel model with your seat count, the plans above and a renewal checklist.
Choosing software instead of renewing? See the ranked procurement software list.
