Home / Pricing guides / Data Integration and ELT / Fivetran
Pricing guide, Data Integration and ELT
What a monthly active row counts, what Fivetran's own published example costs, and where the annual minimum changes the math for smaller teams.
The short answer
Fivetran prices on monthly active rows and publishes no rate card. Free covers 500,000 connector MAR a month. Fivetran's own Standard example, 992,286 MAR across four connectors, comes to USD 511.15 a month, about USD 6,134 a year. Annual contracts start at a USD 12,000 minimum with discounts of 5% to 22.6%.
Written by Procurement VMS Editorial Team · Reviewed by Michael, Procurement Advisor Expert · Price data dated · 11 minute read
Fivetran sells the thing data teams least want to build: connectors that keep working when a source API changes. The pricing is where finance teams come unstuck, because it is metered on monthly active rows and Fivetran publishes no rate card.
This guide covers what MAR counts, what Fivetran's own published examples cost, where the USD 12,000 annual minimum changes the math for smaller teams, and the second meter on transformations that most budgets miss.
Prices below were recorded on 17 October 2026. The headline figure is the lowest price you can get for that plan. Check the official page before you buy, because vendors change prices without notice.
Free
per million monthly active rows
Best for: Testing Fivetran or running one small pipeline
Custom
per million monthly active rows
Best for: Most teams, Fivetran labels this Most Popular
Custom
per million monthly active rows
Best for: Teams with identity, networking or latency requirements
Custom
per million monthly active rows
Best for: Regulated data and private networking requirements
How billing works
Fivetran charges for monthly active rows, meaning rows inserted, updated or deleted in a month, counted once per row however many times it changed. Totals depend on how much your sources churn and not on how many people use the tool or how much data you store, and users are unlimited on every paid plan. Fivetran does not publish a rate card. The pricing page shows worked examples, and its Standard example for a 1 to 200 employee company comes to USD 511.15 a month across four connectors totaling 992,286 MAR. On monthly pay as you go there is a USD 5 minimum charge for each connection consuming between 1 MAR and 1 million MAR. Annual contracts work the other way: the minimum is USD 12,000 and discounts run from 5% up to 22.6% on Standard and Enterprise by annual list price, reaching 36.42% on Business Critical. Transformations are metered separately per successful model run: free to 5,000, then USD 0.01 from 5,001 to 30,000, USD 0.007 to 100,000 and USD 0.002 above that.
The tier trap
SCIM provisioning, custom roles, VPN tunnels and 1-minute syncs all start on Enterprise, and customer-managed encryption keys and PCI DSS Level 1 exist only on Business Critical. Fivetran's discount tables start Business Critical from a much higher band than Standard, so a single compliance requirement can reprice your whole pipeline.
Read this first. Medium confidence. Everything was read on fivetran.com on 17 October 2026, but Fivetran publishes no per-MAR rate card, and the Service Consumption Table it points to rendered with no rates. Every dollar figure here comes from Fivetran's own examples, minimums, discount bands and transformation tiers, and none is a derived per-MAR rate. The official pricing page lists Free, Standard, Enterprise and Business Critical, so no Starter plan is priced. The Business Critical comparison is inferred from Fivetran's discount tables and worded qualitatively. The March 2025 model change cites Fivetran's pre-March 2025 documentation page and establishes the change of model, not a specific rate change.
Move the slider to see what each plan costs at your size. The figures use the list prices on this page and leave out tax, add-ons and any discount you negotiate.
One published example shows how the annual minimum and the second meter change the same workload.
| Scenario | Cost per year | Against the headline |
|---|---|---|
| Fivetran's published Standard example, 992,286 MAR a month across 4 connectors, at USD 511.15 a month | USD6,134 | Headline price |
| Same usage but on an annual contract, which carries a USD 12,000 minimum | USD12,000 | +USD 5,866 |
| Same example plus 30,000 transformation model runs a month at USD 0.01 above the free 5,000 | USD9,134 | +USD 3,000 |
Compare the plans side by side. Where a cell says Check page, the vendor's pricing page was not specific enough for us to fill it in.
| Feature | Free | Standard | Enterprise | Business Critical |
|---|---|---|---|---|
| Included volume | 500,000 connector MAR a month | Usage based | Usage based | Usage based |
| Sync frequency | 15 minutes | 15 minutes | 1 minute | 1 minute |
| Managed connectors | 700+ | 700+ | 700+ | 700+ |
| Users | Unlimited | Unlimited | Unlimited | Unlimited |
| Tunnels | SSH | SSH | SSH and VPN | SSH and VPN |
Features we could not place by plan: Custom roles, SCIM provisioning, Customer-managed keys and PCI DSS Level 1. Check the official page for which plan includes each one.
Pick it if you are under 500,000 connector MAR and 5,000 model runs a month and can live on monthly pay as you go.
Pick it for most teams, where 15-minute syncs, 700-plus connectors and role-based access control are enough.
Pick it if you need SCIM, custom roles, VPN tunnels or 1-minute syncs, and can accept an annual contract.
Pick it only if customer-managed encryption keys, PCI DSS Level 1 or private networking are hard requirements.
Our view
Fivetran is worth paying for when connector maintenance eats engineering time and the sources you need are in the managed catalog. It is poor value for a few simple, stable sources, because the USD 12,000 annual minimum and the MAR meter both punish low, predictable volume.
You may be overpaying if
You run a handful of small stable connectors that a cheaper tool or a script would handle, you signed the USD 12,000 annual minimum for usage worth far less, or your sources re-sync more rows than your analysts query.
MAR counts changed rows, so excluding unused tables and columns attacks the meter directly. Sync frequency is not what drives the bill.
Annual contracts discount 5% to 22.6% but start at USD 12,000. Below roughly that level of usage, monthly pay as you go is cheaper even at list price.
In Fivetran's own example, one Marketo connector at 847,574 MAR accounted for USD 424.54 of a USD 511.15 monthly total. One source usually dominates.
Model runs are free to 5,000 and then USD 0.01 each. Consolidating models keeps the second meter near zero.
Fivetran's discount tables start Business Critical from a far higher list band than Standard. Confirm the compliance requirement is real before repricing every row.
Airbyte Standard at USD 20 a month with 5 credits, Stitch Standard from USD 100 a month and Hevo Starter at USD 239 a month billed annually are concrete comparisons.
What other buyers report
Vendr reports an average Fivetran contract value of USD 48,384 a year, with contracts ranging from USD 15,000 to USD 129,060 and buyers saving about 17% on average, based on data from 770 purchases (page last updated February 2026). Source
Price changes we know of
Renewal email you can copy
Fill in the brackets and send it about 90 days before the renewal date. It works best next to your renewal tracker.
Subject: Fivetran renewal on [renewal date] Hi [account manager], Our Fivetran [plan] subscription renews on [renewal date]. Over the last 90 days, [active monthly active rows (millions)] of the [paid monthly active rows (millions)] we pay for used it. We would like to renew with [target monthly active rows (millions)] on a [term] term. Before we sign, please send: 1. The current list price and the price you are offering us, line by line. 2. The cap on any price increase at the next renewal. 3. The notice period if we want to cut monthly active rows (millions) or move to another plan. We are comparing this against [alternative] and plan to decide by [decision date]. If you can offer [target discount] percent off list, or a lower price for a longer term, we are ready to talk this week. Thank you, [name] [company]
Free PDF and Excel
A one page summary of every plan, plus an Excel model that adds up your own seat count.
If this vendor does not fit, these are the closest options and what they charge.
| Alternative | Starting price | Pick it when |
|---|---|---|
| Airbyte | USD20 per month (Standard, 5 credits included, extra credits USD 5 each) | You want a low monthly entry point or the option to self-host |
| Stitch | USD100 per month (Standard, from 5 million rows a month) | Your volumes are predictable and you would rather buy a row tier than a usage meter |
| Hevo Data | USD239 per month (Starter billed annually, up to 5 million events) | You want a flat monthly price with the event ceiling known in advance |
Row counts move with your sources, not with your headcount. Review which connectors feed reports anyone reads before every renewal.
Bottom line. Get the per-MAR rate written down, cut unused tables before you sign, and check whether the annual minimum beats monthly pay as you go at your real volume.
Fivetran does not publish a per-MAR rate card. Its Standard pricing example shows 992,286 monthly active rows across four connectors costing USD 511.15 a month, which is about USD 6,134 a year. Your rate depends on volume and plan.
Yes. Free covers 500,000 connector MAR, 3,500 activation MAR and 5,000 monthly model runs, with Standard features inside those limits. It is monthly pay as you go only, and the USD 5 base charge does not apply.
Fivetran does not publish Enterprise prices. Its discount tables show Enterprise annual list prices of USD 0 to USD 50,526 attracting 5% off, and USD 193,787 and above attracting 22.6% or more. Vendr reports an average contract value of USD 48,384 a year.
Yes. Annual contracts discount 5% to 22.6% on Standard and Enterprise by annual list price, and up to 36.42% on Business Critical. Enterprise License Agreements offer a fixed yearly price with no consumption limits, priced on request.
Only above a certain volume. Annual contracts discount 5% to 22.6% but carry a USD 12,000 minimum, so a team consuming about USD 6,000 of MAR a year pays more on annual than on monthly pay as you go.
Airbyte is cheapest to start, at USD 20 a month for Standard with 5 credits included, and it can also be self-hosted. Stitch Standard starts at USD 100 a month and Hevo Starter is USD 239 a month billed annually for up to 5 million events.
We start from the vendor pricing page and note the date. Where a figure comes from a third party instead, we say so on the page. Procurement VMS is a ratings and comparison site, not a software vendor, and nobody paid for a place in this guide. Spot a number that has changed? Tell us on the contact page and we will check it.
You get a one page PDF and an Excel model with your seat count, the plans above and a renewal checklist.
Choosing software instead of renewing? See the ranked procurement software list.
