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Quotation format: what a good quotation includes, with a sample and template

A quotation is read by two people: the buyer who wants to compare it and the finance head who will later want to know exactly what was promised.

By Procurement VMS Editorial TeamReviewed by Michael, Procurement Advisor ExpertUpdated 4 minute read

On this page
  1. What a quotation is
  2. Fields to include
  3. Total with tax
  4. Quotation versus the neighbours
  5. Weak quotations lose orders
  6. Frequently asked questions

Key takeaways

  • A quotation is a seller's priced offer, valid until a stated date. It is not an invoice and not a demand for payment.
  • Buyers compare quotations line by line, so use the same units, the same lead-time wording and a clear total with tax shown.
  • Always state a validity date, delivery terms, payment terms and what is excluded.
  • Once the buyer accepts, the purchase order usually becomes the binding document. Keep both.

Free PDF and Excel: Quotation template and comparison sheet. Get it below

What a quotation is

Definition

A quotation is a written offer from a seller that states the price of named goods or services, with the terms on which the seller will supply them, and is valid for a limited period.

It answers a buyer's request, whether that arrived as an enquiry or as a formal request for quotation. The buyer's side of that exchange is in our RFQ template. This page is for the person writing the quotation.

Made-up example, for illustration only

A packaging supplier receives an email asking for 5,000 corrugated boxes. It replies with quotation Q-2026-118: box size and board grade, 5,000 pieces at 18.40, total 92,000, GST at the applicable rate shown separately, delivery in 12 working days after advance, price valid for 15 days.

The buyer compares it against two others. The only quote that stated validity and delivery in days, and listed what was excluded, is the one it can trust to evaluate. The buyer issues a purchase order the next week.

Fields to include

The standard quotation format
FieldWhat goes in itWhy it matters
Title and numberQuotation, with a number such as Q-2026-118.Lets the buyer quote it in the order.
Date and valid untilIssue date and the last day the price holds.Protects you from stale prices.
Seller and buyer detailsNames, addresses, tax registration numbers, contact person.Needed for a clean purchase order.
ReferenceThe buyer's enquiry or RFQ number.Ties the reply to the request.
Item linesDescription, specification, quantity, unit, unit price, line total.The part the buyer compares.
TaxTax rate and amount shown separately, or stated as extra.Avoids a surprise at invoice.
DeliveryLead time in days from order or advance, delivery place and incoterm.Often the deciding factor.
Payment termsAdvance, credit days and method.Affects the buyer's cash.
Inclusions and exclusionsPacking, freight, installation, training, warranty length.The most disputed area later.
AcceptanceHow to accept: sign and return, or send a purchase order.Makes the next step clear.

Free PDF and Excel

Quotation template and comparison sheet

A quotation layout you can send, plus a sheet to compare three quotations on price, lead time and terms.

  • Quotation layout with validity and terms
  • Field guide
  • Three-quote comparison table
  • Excel quotation that adds up the lines

Total with tax

Quick tax split for a quotation

Enter the pre-tax total and the rate your item carries. The tool shows how tax is split for a supply inside one state and between states.

Quotation versus the neighbours

See quote versus invoice for the longer comparison and proforma invoice.
DocumentSent byPurpose
QuotationSeller, to a buyerOffer a price and terms
Proforma invoiceSeller, after interestPreview of the final bill for advance payment or customs
Purchase orderBuyer, after acceptingOrder the goods on stated terms
InvoiceSeller, after deliveryAsk for payment

Weak quotations lose orders

  • No validity date, so the buyer cannot decide when to compare.
  • Lead time written as soon or quickly. Say 12 working days.
  • Tax missing, so the total the buyer sees is lower than the total it will pay.
  • Different units from the enquiry, forcing the buyer to convert.
  • No exclusions, so the buyer assumes everything is included.
Before you send a quotation
  • Number, date and validity are on it.
  • Units and item names match the buyer's enquiry.
  • Tax is shown or clearly stated as extra.
  • Lead time is in days, with a start point.
  • Payment and delivery terms are written.
  • Exclusions are listed.
  • Acceptance method is stated.

Frequently asked questions

Is a quotation legally binding?

It is an offer. If the buyer accepts it within the validity period on the stated terms, a contract can form. The details depend on your law. Say clearly that terms apply.

How long should a quotation be valid?

Thirty days is common. Use fifteen when raw material or exchange rates move quickly.

What is the difference between a quotation and an estimate?

A quotation is a firm price for stated work. An estimate is an approximation that can change.

Should a quotation include GST?

Show the tax or state clearly that tax is extra. A buyer compares the amount it will pay, so a missing line means an unfair comparison.

What happens after a buyer accepts a quotation?

The buyer normally issues a purchase order that refers to the quotation number, and the seller confirms.

Where to read next

Take the PDF to your next meeting

It is a working document, not a brochure. Fill it in with your own numbers and share it with your team.

Looking at software instead? See our ranked procurement software list.

Disclosure: Zapro AI appears on some comparison pages as an editor's pick, and the people behind this site have a professional connection to Zapro AI.

Written by

Procurement VMS Editorial Team

Our editors research each guide from vendor documentation, public pricing pages and buyer feedback, and name the sources on the page. Learn who the team is.

Reviewed by

Michael, Procurement Advisor Expert

Michael checks our guides for practical accuracy against how procurement teams buy and run software. Read his profile.

Editorial guide

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